Director, ASO Sales

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office
110K-150K Annually
Mid level
HR Tech
The Role
Lead and develop a high-performing ASO sales team to meet revenue targets by hiring, coaching, forecasting, managing sales activity, and executing territory and pipeline plans. Collaborate cross-functionally, drive demand generation and partner ecosystems, remove barriers to deals, and enforce sales methodology and KPIs while traveling within the assigned geography.
Summary Generated by Built In

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.
TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.
Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.
A Brief Overview
As a Director, ASO Sales at TriNet you'll influence the productivity, results, culture and professionalism of your sales team while delivering the sales plan for an assigned industry vertical on a monthly, quarterly, and annual basis. You will be accountable for all frontline, local and national Sales activities and production through strong business planning and collaborative sales actions to ensure results. To be successful in this position, you will need to have a passion for building, developing, and inspiring a team of world class sales representatives who prospect and sell TriNet's comprehensive HR solution while ensuring they are able to meet their sales quota through regular coaching, managing to activity metrics, daily inspection of calendars, and overall execution of the entire sales process. You will also be responsible for building a team-based culture of engaging and fulfilling work.
What you will do

  • Motivate, encourage, develop, and lead a team of high performing ASO Sales Consultants.
  • Hire, attract and retain top sales talent through exceptional leadership and disciplined selling and managing cadence. 
  • Inspect and hold your team accountable to sales activity, weekly goals, and calendars.
  • Observe and coach your reps through weekly team meetings, one on ones, ride-alongs and call shadowing.
  • Achieve assigned revenue targets through execution of a standardized management operating rhythm.
  • Drive team performance and accelerate deals by removing internal barriers, anticipating and resolving conflicts and celebrating success.
  • Follow the published TriNet Sales Methodology for territory planning, pipeline reviews, opportunity reviews and forecasting, as well as hiring, coaching and development practices.
  • Meet or exceed forecast commitment to Executive Director within published Key Performance Indicators (KPIs) through the development and implementation of quarterly and annual business plans.
  • Build referral and business partner ecosystem to support sales goals.
  • Work collaboratively across industry verticals to develop team’s industry knowledge and expertise.
  • Drive demand generation activities and local marketing events to support brand awareness for TriNet.
  • Build strong internal support network with cross-functional colleagues including: Pricing, Risk, Legal, Product, Marketing, Customer Experience, and HR to support velocity in deal and opportunity negotiation.
  • Drive rigor in the sales culture through effective coaching, on the on-the-job training, mentoring, diligent process adherence and quality monitoring
  • Work closely with your Field counterparts to drive lead activity (Pitch and Pivots)
  • Help drive an ecosystem for your team, including brokers, CPA’s, FA’s, Fractional CFO’s and others
  • Performs other duties as assigned
  • Complies with all policies and standards

Education Qualifications

  • Bachelor's Degree or equivalent combination of education and experience preferred

Experience Qualifications

  • Typically 3+ years successful sales management experience, preferably leading a field-sales team required
  • Typically 3+ years experience in consultative sales, B2B sales experience required
  • Proven PEO, HCM and/or ASO experience required

Skills and Abilities

  • Ability to navigate a complex sales process with multiple partners.
  • Excellent verbal and written communication skills, interpersonal skills and presentation skills.
  • Ability to communicate successfully at all levels of the organization.
  • Ability to adapt to a fast-paced continually changing business and work environment while managing multiple priorities.
  • Proven financial acumen.
  • Experience with technology and common software and web applications, including MS Office and Salesforce.com.
  • A demonstrated commitment to high professional ethical standards and a diverse workplace.
  • Proven ability to influence C-level executives and help direct reports drive new client business.
  • Ability to forecast and manage quota.
  • Ability to demonstrate financial acuity by understanding key financial reports and measures (e.g., P&L, Balance sheet, profitability measures, etc.).
  • Ability to demonstrate understanding of sales revenue model to maintain predictable regional profitability through pipeline and clients.
  • Strong Excel skills to be able to analyze a prospect’s hard and soft costs and translate that into a persuasive economic presentation.

Travel Requirements
A minimum of 25% travel is required in your assigned geography.
Work Environment

  • Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.

The preferred location for this role is Atlanta, GA, and the salary range for this location is $110,000.00 to $150,000.00. All qualified external applicants will be considered for an in-office role, based in Atlanta.  All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered for remote hire at the company’s discretion. The candidate’s final salary offer will be based on the candidate’s skills, education, work location and experience. 

Candidates hired into roles in the sales organization are also eligible for commissions consistent with TriNet’s commission plan. 

Additionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program.  Please click the following link for detailed information about our benefits offerings:  https://www.trinet.com/documents/blt5b61a1040aae1904 
Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.
TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact [email protected] to request such an accommodation.

Skills Required

  • 3+ years successful sales management experience, preferably leading a field-sales team
  • 3+ years experience in consultative B2B sales
  • Proven PEO, HCM and/or ASO experience
  • Ability to hire, attract and retain top sales talent through leadership and disciplined selling cadence
  • Experience coaching, performing ride-alongs, call shadowing, and holding reps accountable to activity metrics
  • Ability to influence C-level executives and drive new client business
  • Proven financial acumen, ability to understand P&L, balance sheet and profitability measures
  • Ability to forecast and manage quota and meet/exceed KPIs
  • Experience with technology and common software and web applications, including MS Office and Salesforce.com
  • Strong Excel skills to analyze prospect costs and create economic presentations
  • Bachelor's degree or equivalent combination of education and experience

TriNet Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TriNet and has not been reviewed or approved by TriNet.

  • Healthcare Strength Access to major national and regional carriers (e.g., Aetna, Kaiser, select Blue plans, and UnitedHealthcare in many states) and multiple plan designs underpin strong health coverage. Consolidated enrollment tools and recognizable networks help many teams view total rewards favorably.
  • Retirement Support A TriNet-sponsored multiple-employer 401(k) administered with Empower simplifies setup and payroll integration. Fiduciary and administrative responsibilities handled by the provider add tangible value to retirement offerings.
  • Flexible Benefits A broad menu spans medical, dental, vision, life/disability, FSA/HSA, EAP, commuter, and other voluntary options with side-by-side plan comparisons and open-enrollment support. Access to add-ons like telemedicine and wellness perks in one platform expands choice for varied workforce needs.

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The Company
HQ: Dublin, California
4,405 Employees

What We Do

TriNet (NYSE: TNET) provides small and medium-size businesses (SMBs) with full-service HR solutions tailored by industry. To free SMBs from HR complexities, TriNet offers access to human capital expertise, benefits, risk mitigation and compliance, payroll and real-time technology. From Main Street to Wall Street, TriNet empowers SMBs to focus on what matters most—growing their business.

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