Director, Analytics - B2B Growth

Posted Yesterday
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West Valley City, UT, USA
In-Office
Expert/Leader
Fintech
The Role
Leads analytics for B2B sales, partnerships, revenue operations, and marketing teams. Responsibilities include forecasting, opportunity sizing, partner performance analysis, enterprise market intelligence, RFP analytics, lead scoring, funnel and lifecycle optimization, predictive modeling, experimentation, and executive insight generation. The role partners with Data Science and Engineering teams to improve revenue growth, onboarding, retention, campaign effectiveness, and sales performance across enterprise and SMB channels.
Summary Generated by Built In

Company Overview:

At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation.

If you're looking to make an impact and grow with a team that values you, come join us!

Job Description

Join the Consumer Growth Analytics team at Snap, where we leverage data to accelerate revenue and partner growth across the business. We’re seeking a senior leader to own analytics for a broad range of revenue-driving teams—including SMB Sales, Large Market Sales, Strategic Partnerships, Sales Ops, Rev Ops, and B2B Marketing. In this high-impact role, you’ll lead forecasting, opportunity sizing, and partner performance analysis; support enterprise deal development with market intelligence and RFP analytics; and improve lead qualification and onboarding efficiency to better serve our core ALICE customer (Asset Limited, Income Constrained, Employed). This is a strategic, cross-functional role on a collaborative, high-ownership team where innovative thinking, partnership, and measurable impact are the standard.

 

How you’ll make an impact:

Strategic Sales Analytics for Partner Growth

  • Identify and quantify opportunities across existing and potential partners, including whitespace analysis and share-of-wallet opportunity sizing.
  • Develop and own frameworks for tracking and improving key sales performance metrics across partner lifecycle stages—from onboarding through growth and retention.
  • Serve as a strategic partner to RevOps, Sales Leadership, Partner Strategy, and B2B Marketing, providing the analytical foundation for revenue-driving initiatives.

Large Market & Enterprise Team Support

  • Conduct partner-level forecasting to project performance based on historical trends, cohort modeling, and macroeconomic indicators.
  • Lead market research and prospect intelligence efforts for potential enterprise partnerships, including:
    • Web scraping and secondary data gathering to assess market footprint, business scale, and potential vertical integration.
    • Estimating current and potential volume and revenue impact for use in executive-level partnership pitches.
  • Collaborate with sales team members to produce high-impact, data-driven materials in response to RFPs, including tailored opportunity sizing and performance projections.

SMB Sales & Growth Optimization

  • Design lead scoring and qualification models to improve top-of-funnel lead quality and reduce disqualification rates.
  • Partner with SMB Sales and Customer Success teams to identify behavioral and operational signals for successful onboarding and partner retention.
  • Support territory planning, rep-level performance optimization, and resource allocation across inside sales, field teams, and customer success groups.
  • Analyze marketing and sales funnel effectiveness to drive improvements in campaign targeting, messaging, and ROI.

Campaign, Funnel & Lifecycle Analytics

  • Analyze B2B marketing campaign effectiveness across acquisition, onboarding, and retention, with a focus on optimizing lifetime value.
  • Build predictive models for churn risk, engagement trends, and bottlenecks in the sales funnel.
  • Evaluate the impact of onboarding, training, and enablement initiatives on partner performance and revenue contribution.

Predictive Modeling & Advanced Analytics

  • Collaborate with Data Science teams to build and deploy machine learning models for lead prioritization, partner segmentation, location-based targeting, and behavior forecasting.
  • Apply advanced techniques such as probabilistic matching, multi-touch attribution, and geographic optimization to enhance partner insights.

Experimentation & Strategic Testing

  • Design and evaluate experiments aimed at improving sales performance, partner onboarding, product adoption, and campaign strategy.
  • Synthesize experimental results into actionable insights that improve conversion rates and increase sales team effectiveness.

 

What you’ll need to succeed:

  • 10+ years of experience in analytics, strategy, or growth roles within B2B, fintech, or financial services environments, with demonstrated success across both enterprise and SMB sales models.
  • Proven ability to generate revenue impact through analytics in sales, marketing, and partner growth contexts.
  • Deep experience supporting enterprise partnership development—including forecasting, RFP response analytics, and market research.
  • Strong understanding of lead qualification, funnel conversion, and lifecycle management in SMB contexts.
  • Expertise in SQL and familiarity with Python or R for analytics and predictive modeling; ability to partner effectively with Data Engineering and Data Science teams.
  • Experience conducting web scraping and third-party data acquisition for market intelligence and strategic research.
  • Proficiency with modern analytics tools (e.g., Snowflake, dbt, Tableau, Looker, Amplitude).
  • Excellent storytelling, communication, and executive influence skills; capable of turning complex data into business-aligned insights.
  • Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Engineering); Master’s degree or MBA preferred

 


Why Join Us:

  • Generous paid time off

  • Competitive medical, dental & vision coverage

  • 401K with company match for US

  • Company-paid life insurance

  • Company-paid short-term and long-term disability

  • Access to mental health and wellness resources

  • Company-paid volunteer time to do good in your community

  • Legal coverage and other supplemental options

  • A value-based culture where growth opportunities are endless

More:

Snap values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com.

California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice 

Skills Required

  • 10+ years of experience in analytics, strategy, or growth roles within B2B, fintech, or financial services
  • Demonstrated success across both enterprise and SMB sales models
  • Proven ability to generate revenue impact through analytics in sales, marketing, and partner growth contexts
  • Deep experience supporting enterprise partnership development, including forecasting, RFP response analytics, and market research
  • Strong understanding of lead qualification, funnel conversion, and lifecycle management in SMB contexts
  • Expertise in SQL
  • Familiarity with Python or R for analytics and predictive modeling
  • Ability to partner effectively with Data Engineering and Data Science teams
  • Experience conducting web scraping and third-party data acquisition for market intelligence and strategic research
  • Proficiency with modern analytics tools such as Snowflake, dbt, Tableau, Looker, or Amplitude
  • Excellent storytelling, communication, and executive influence skills
  • Bachelor's degree in a quantitative field such as Statistics, Economics, or Engineering
  • Master's degree or MBA

Snap Finance Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Snap Finance and has not been reviewed or approved by Snap Finance.

  • Healthcare Strength Health coverage and protection programs include medical, dental, vision, and company‑paid life, AD&D, and short‑ and long‑term disability, with mental‑health support highlighted in some locations. Benefits materials also emphasize additional wellness resources and private insurance options in certain geographies.
  • Leave & Time Off Breadth Time off is described as generous and flexible, with options like flexible PTO, paid holidays, and location‑specific extras such as an added birthday day and holiday purchase schemes. Enhanced paid parental, adoption, and shared parental leave for eligible employees further expands time‑off support.
  • Retirement Support Retirement programs include a 401(k) with company match and a pension scheme with employer contributions in the UK. These offerings signal structured long‑term savings support across regions.

Snap Finance Insights

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The Company
HQ: Salt Lake City, UT
664 Employees
Year Founded: 2012

What We Do

Snap Finance is a rapidly growing digital-finance company that specializes in providing consumer financing and rent-to-own purchase options. This company is technology driven; the IT platform is the backbone for running our operations and is critical to driving cost efficiency. With over 10 years of experience in the financial industry, Snap provides merchandise financing to brick and mortar as well as e-commerce merchants. The Snap lease-purchase agreement is an innovative financial product which gives the 40% of consumers with poor credit an alternative to payday loans and other high-risk financial products to acquire needed or desired merchandise. Snap Finance secured the largest bank revolving credit facility ever for a private consumer lease-to-own company. The credit facility from BMO Harris Bank will enable Snap Finance to service more than $1 billion in lease-to-own finance agreements.

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