About the role:
BM Digital is a top-tier performance marketing agency driving $1B+ in annual e-commerce revenue, managing $200M+ in ad spend, and pioneering the next generation of marketing with AI.
We execute 80,000+ influencer partnerships per month and spend $50M+ annually on creator-driven campaigns, making us one of the most scaled influencer marketing engines on the planet.
We’re now building the next phase: Stella, our proprietary AI-powered CMO. Stella is a fully autonomous system managing paid media, influencer ops, creative testing, CRO, and performance reporting - without the overhead of bloated teams.
We’re hiring a Director of AI to lead this transformation: to turn Stella into the most advanced growth-operating system in the agency world.
This role is not theoretical - it’s operational, fast-paced, and high-impact. You’ll work directly with the founder and department heads to design, build, and deploy agent-based AI systems that scale BM Digital to 10x output with the same headcount.
As the architect of Stella, you’ll own design and deployment of:
- Influencer Automation System
- Powers 80,000+ creator partnerships monthly across UGC, whitelisting, and affiliate funnels
- Handles sourcing, vetting, outreach, negotiation, asset collection, and compliance with near-zero human touch
- AI Creative Lab
- Auto-generates ad scripts, voiceovers, video edits, and concept variants using Runway, ElevenLabs, Pika, and Midjourney
- Predicts creative winners before launch using internal training data from $50M+ in influencer media
- Autonomous Media Buying Agent
- Deploys and optimizes Meta/TikTok/Google campaigns based on performance rules
- Adjusts budgets, tests new creatives, and minimizes CPA via automation
- Performance Reporting & Strategic Comms Bot
- Pulls real-time results from ad accounts, CRM, and UGC dashboards
- Auto-generates weekly/monthly reports, strategic notes, and actionable insights in client-ready formats
- Sales & Ops Assistants
- Summarizes calls, builds proposals, writes SOWs, and auto-onboards new clients
- Extracts learnings from sales and client feedback to train internal AI agents
- CRO / Offer Optimization System
- Recommends landing page improvements, hooks, angles, layouts
- A/B tests autonomously and iterates based on on-site conversion data
Responsibilities:
- Define the technical architecture and vision for Stella across all departments
- Prioritize AI deployments based on ROI, impact, and speed of implementation
- Own product roadmap and interface with internal stakeholders and engineering partners
- Build, integrate, or manage:
- GPT-4o / Claude 3 agents
- LangChain / LlamaIndex / vector DB-based memory
- Runway / Pika / Midjourney for content generation
- Zapier, Make, Retool for no-code automation
- Ship internal tools that automate high-volume, high-impact tasks
- Train creative, influencer, and performance teams on AI usage
- Document and maintain SOPs, prompt libraries, and automation chains
- Champion a culture of continuous experimentation and AI-first thinking
- Monitor and report on AI output effectiveness: latency, ROI, usage rates, and result impact
- Refine workflows to improve throughput, accuracy, and team satisfaction
Ideal candidate profile
- 3+ years in AI systems, automation engineering, or product leadership roles
- Deep familiarity with GenAI platforms (OpenAI, Anthropic, Stability AI, Midjourney, Runway)
- Ability to deploy agent workflows and build internal SaaS tools or leverage no-code APIs
- Deep intuition for growth mechanics: ROAS, LTV, CAC, conversion funnels
- Builder mindset: you ship fast, iterate faster, and hate inefficiency
Nice to have
- Experience in e-commerce, DTC, or performance marketing
- Media buying knowledge or experience optimizing paid campaigns
- Built AI copilots, internal GPTs, or operational tools in a fast-scaling startup
- Experience managing a cross-functional team of devs and marketers
Compensation:
$150K—$350K USD total compensation annually, which includes base, performance bonus, and equity package
Location:
All of our team is working completely remotely. We’ll make sure your working experience is as comfortable as possible!
Similar Jobs
What We Do
BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe that the best way to achieve that is by fostering a community of inclusion, where every employee has a chance to become their best creative and professional self.
We are founders & operators that have built unicorns and multiple 9 figure businesses. We help build and scale e-commerce companies, frequently buying equity stakes and/or providing working capital. We manage US$100M+ in annual digital marketing spend across the portfolio, driving well into 9 figures in revenue - profitably.
We work with celebrities like Cardi B, Justin Bieber, Snoop Dog, Messi, Vanessa Hudgens and many more, to tens of thousands of micro-influencers and content creators on all major platforms.
BM Digital has headquarters in San Francisco, and global offices in New York, London, and Hong Kong.
