Job Classification:
Project Mgmt, Transformation & Strategy - Project Mgmt, Transformation & StrategyThe Opportunity
Marketing is being reinvented around intelligent platforms, trusted data, and AI. Our MarTech, AI & Data Strategy team owns the capabilities that make that possible — and the AI Product & MarTech Enablement pillar is where new AI capability meets everyday marketing execution.
The Director, AI Product & MarTech Enablement, leads this pillar. You will own two connected mandates: bringing AI into marketing — the use cases, decisioning, and orchestration that make campaigns smarter and faster — and driving MarTech enablement, so the organization gets maximum value from every platform it runs. You'll turn emerging AI from experiment into production-grade product, and you'll make the MarTech stack easier to adopt, better supported, and demonstrably more valuable. You'll operate in a highly matrixed environment as the alignment hub across the Enterprise Data Office, Analytics, Technology, Privacy, and Legal.
What You'll Do:
SET THE AI PRODUCT VISION AND ROADMAP
Define and articulate a clear vision and roadmap for AI in marketing — the use cases, decisioning, and orchestration capabilities that turn marketing into an intelligent, always-on engine.
Champion the adoption and integration of AI across the marketing organization to create measurable business value.
Prioritize the AI use-case pipeline with senior leadership — securing resources, setting priorities, and measuring performance against clear objectives.
Serve as the subject-matter expert on applied AI for marketing — GenAI, agentic workflows, decisioning, and orchestration — and guide the exploration of novel approaches to complex challenges.
DELIVER AI PRODUCTS FROM CONCEPT TO PRODUCTION
Lead the design, build, and deployment of AI products and tools — from proof-of-concept through production — meeting quality, scope, and timeline expectations.
Oversee prompt engineering, AI tooling, and experience-intelligence capabilities that put AI directly into marketers' hands
Operationalize AI decisioning and orchestration across the MarTech stack, partnering with data and platform teams so models and agents are production-ready and integrated.
Embed responsible AI practices — transparency, fairness, and compliance with data-protection and enterprise standards (e.g., GDPR, CCPA).
DRIVE MARTECH ENABLEMENT, ADOPTION, AND VALUE REALIZATION
Own operational support of the MarTech tools and platforms — keeping the stack running smoothly and marketers unblocked.
Establish and share best practices, playbooks, and standards that raise the bar on how the organization uses its MarTech investments.
Drive innovation with MarTech tools — continuously surfacing new ways to generate value for the business.
Lead the adoption and value-realization agenda — measurably increasing platform adoption and ensuring every MarTech investment delivers a clear return.
SUPPORT DISCIPLINED AGILE DELIVERY
Partner closely with Release Train Engineers (RTEs) and Scrum Masters to ensure Program Increment (PI) planning is executed on cadence and commitments are met.
Translate roadmap priorities into well-formed epics, features, and backlogs — keeping delivery aligned to business value and dependencies managed across teams.
Instill agile ways of working — transparency, iteration, and continuous improvement — across the AI and enablement teams.
BUILD AND LEAD THE TEAM
Mentor, and develop a high-performing team spanning AI product, prompt engineering, AI business analysis, and MarTech enablement.
Set clear goals, coach for growth, and cultivate a collaborative, innovative, data-driven culture that values continuous learning.
Manage a blend of employees and contract specialists and oversee vendor and partner relationships — optimizing tool and API integrations and holding partners to quality, timeline, and value standards.
ENGAGE STAKEHOLDERS AND COMMUNICATE IMPACT
Translate complex AI and technical concepts into clear business language for senior leadership and cross-functional partners.
Provide regular status updates, adoption metrics, and ROI analyses that make the value of AI and MarTech investments visible.
Operate as a trusted partner across Marketing, Analytics, Technology, and the broader enterprise, aligning work to shared priorities.
Align to enterprise standards by partnering with the Enterprise Data & AI Office to keep responsible AI/ethical practices consistent with enterprise policies and frameworks.
What You Bring
REQUIRED QUALIFICATIONS
10+ years of progressive experience in MarTech / marketing technology product management, AI-ML enablement, or digital marketing platforms, including team leadership.
Proven track record putting AI or automation into production in a business setting — from use-case identification through deployment and adoption.
Deep, hands-on knowledge of the modern MarTech stack (e.g., Adobe Experience Platform, Marketo, SFMC, CDP) and how to drive operational support, adoption, and value realization.
Practical fluency with applied AI for marketing — GenAI, prompt engineering, agentic/automation frameworks, and AI-driven decisioning and orchestration.
Experience operating in an agile / SAFe environment — partnering with RTEs and Scrum Masters and actively participating in PI planning and execution.
Strong stakeholder management, executive communication, and storytelling skills — able to translate technical concepts into business value and ROI.
Demonstrated ability to lead, mentor, and inspire technical and product teams within a matrixed organization.
PREFERRED QUALIFICATIONS
Experience in financial services, insurance, or another regulated, data-sensitive industry.
Familiarity with responsible AI practices and data-protection regulations (e.g., GDPR, CCPA).
Product management credentials a plus.
Experience managing vendors and optimizing API and tool integrations across a marketing technology ecosystem.
EDUCATION
Bachelor's degree in a relevant field — computer science, data science, marketing, business, engineering, or related; an advanced degree is a plus.
The Ideal Candidate
A builder and an operator — turns emerging AI capability into working products and reliable platform operations.
A value translator — connects tools and models to adoption, business outcomes, and ROI.
An enabler — makes everyone around them better at using MarTech and AI.
A disciplined delivery leader — thrives on agile cadence and gets PI commitments shipped.
A responsible innovator — pushes the frontier while keeping AI transparent, compliant, and trustworthy.
A communicator — makes the complex clear for any audience.
How Success Is Measured
Adoption and active usage of MarTech platforms and AI tools across marketing.
Value realization — measurable business impact and ROI from MarTech and AI investments.
Speed and reliability of AI product delivery from concept to production.
Consistency of PI planning execution and on-cadence delivery.
Health, capability, and engagement of the team.
Work Arrangement
This is a full-time, hybrid role based in Newark, NJ. The successful candidate is expected to work onsite at the Newark office three (3) days per week, with flexibility to work remotely for the balance of the week.
Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $147,100.00 to $220,700.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.
- Market competitive base salaries, with a yearly bonus potential at every level.
- Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
- 401(k) plan with company match (up to 4%).
- Company-funded pension plan.
- Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
- Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
- Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.
If you need an accommodation to complete the application process, please email [email protected].
If you are experiencing a technical issue with your application or an assessment, please email [email protected] to request assistance.
Skills Required
- 10+ years of progressive experience in MarTech or marketing technology product management, AI/ML enablement, or digital marketing platforms, including team leadership
- Proven experience putting AI or automation into production in a business setting, from use-case identification through deployment and adoption
- Deep hands-on knowledge of modern MarTech platforms, such as Adobe Experience Platform, Marketo, Salesforce Marketing Cloud, and CDPs
- Practical fluency with applied AI for marketing, including Generative AI, prompt engineering, agentic or automation frameworks, and AI-driven decisioning and orchestration
- Experience operating in an Agile or SAFe environment, including partnership with Release Train Engineers and Scrum Masters and participation in PI planning and execution
- Strong stakeholder management, executive communication, and storytelling skills, including translating technical concepts into business value and ROI
- Demonstrated ability to lead, mentor, and inspire technical and product teams in a matrixed organization
- Experience in financial services, insurance, or another regulated, data-sensitive industry
- Familiarity with responsible AI practices and data-protection regulations, including GDPR and CCPA
- Product management credentials
- Experience managing vendors and optimizing API and tool integrations across a marketing technology ecosystem
- Bachelor's degree in computer science, data science, marketing, business, engineering, or a related field
- Advanced degree
PGIM Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PGIM and has not been reviewed or approved by PGIM.
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Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision options, complemented by behavioral health programs and wellness reimbursements. On-site fitness centers and health coaching further support physical and mental well-being.
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Retirement Support — Retirement programs feature a 401(k) with company match and a company-funded pension, with access to an employee stock purchase program. Student loan repayment assistance and savings plans add to long-term financial support.
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Wellbeing & Lifestyle Benefits — Work-life balance is reinforced by flexible/hybrid work options, paid holidays and sick allowances, and amenities like gym access, free parking, and an affordable cafeteria in some locations. Tuition reimbursement, commuter benefits, and broad work/life resources extend lifestyle support.
PGIM Insights
What We Do
PGIM, the investment management business of Prudential Financial, Inc.* is a multi-manager that delivers industry-leading strategies and solutions to clients. Each business maintains its own investment process and culture, allowing for a singular focus on delivering investment returns for clients. The PGIM businesses offer investors a wide range of investment strategies across asset classes and geographies, including public equities, public and private fixed income, commercial mortgages and real estate. Clients of PGIM can rely on superior long-term performance, risk management expertise and innovative products to help them realize a wide range of business objectives. In addition, PGIM uses its collective knowledge and business expertise to work with public, private and non-profit sector partners to create solutions that address critical social issues that have an enduring impact. *Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom.
