Director - Affinity Partnership

We're looking for a dynamic, revenue-driven Director – Affinity Partnerships to lead ekincare's push across BFSI, insurance, fintech, and consumer ecosystems. This is a strategic, high-visibility role: full ownership of the affinity partnership lifecycle, from identifying and structuring deals to launching programs and scaling recurring revenue — backed by ekincare's health-tech platform.

Position

Director – Affinity Partnerships

Location

Mumbai / Bangalore

Reporting to

Head of Partnerships

Function

Affinity Partnerships / Strategic Alliances

Drive affinity-led growth by building strategic partnerships with insurers, banks, NBFCs, fintechs, consumer brands, marketplaces, membership organizations, and loyalty platforms. Own the complete partnership lifecycle — from opportunity identification and commercial structuring to program launch, adoption, and revenue scale-up. Act as the bridge between partner organizations and internal stakeholders to ensure seamless execution.

Lead the development of embedded healthcare and wellness propositions — OPD benefits, preventive healthcare programs, wellness subscriptions, teleconsultation offerings — that strengthen partner value propositions while generating recurring revenue for ekincare.

•     Lead ekincare's Affinity Partnerships function and drive partnership-led business growth

•     Identify, evaluate, negotiate, and close strategic partnerships across BFSI, insurance, fintech, consumer, loyalty, and membership ecosystems

•     Develop and launch bundled healthcare and wellness offerings including OPD, preventive care, wellness programs, and subscriptions

•     Own end-to-end deal structuring — commercial negotiations, partnership agreements, pricing, and revenue-sharing frameworks

•     Drive recurring revenue growth through partner acquisition, renewals, account expansion, upselling, and wallet-share growth

•     Build and maintain executive-level relationships with key partners and internal stakeholders

•     Manage partner onboarding end-to-end — including licensing/compliance requirements, system integration, and operational readiness

•     Collaborate cross-functionally with Product, Marketing, Operations, Finance, Legal, and Customer Success to ensure successful execution

•     Monitor partnership performance, revenue contribution, adoption metrics, and overall business impact

•     Represent ekincare at industry events, conferences, and partner forums

•     Own quarterly revenue, partnership, and growth objectives defined under organizational OKRs

•     MBA / PGDM (Marketing, Finance, or Sales) or equivalent practical experience

•     9–12 years specifically in Affinity Partnerships / Affinity Business — within BFSI, Insurance, Insurtech, or Fintech ecosystems; candidates from a pure generalist Strategic Alliances or BD background without direct affinity partnership ownership will not be considered

•     Demonstrated ownership of an affinity book of business — sourcing, structuring, and scaling embedded/co-branded product partnerships with banks, NBFCs, fintechs, e-commerce, and consumer brands, with clear premium/revenue attribution

•     Hands-on experience with corporate agent licensing, partner on-boarding (online/system-integration and offline/traditional channels), and compliance-led partnership structures

•     Strong commercial acumen — experience in deal structuring, contract negotiation, and revenue-sharing models

•     Ability to engage and influence CXO-level stakeholders across partner and internal organizations

•     Experience managing large, multi-stakeholder key accounts end-to-end, including collections/portfolio health where applicable

•     Prior exposure to health insurance, embedded health benefits, or health-tech partnerships is a strong plus

•     Team leadership or mentoring experience preferred; comfortable building a function from the ground up

•     Excellent communication, analytical, negotiation, and problem-solving skills

•     Be part of a high-growth, Series B-funded startup with patented technology

•     Work at the forefront of health-tech innovation, trusted by 1000+ companies

•     Flat hierarchy, fast-fail-fast-learn culture

•     Attractive compensation with performance-based incentives and ESOPs

•     360-degree appraisal process and direct exposure to top management

•     Comprehensive medical benefits, plus fitness perks (Gym, Yoga, Zumba, and more)