Director, Adcetris Personal Promotion & Peer‑to‑Peer (P2P) Lead

ROLE SUMMARY
At Pfizer, our vision is a world where people with cancer live better and longer lives. Together with the Hematology-Oncology community, we are dedicated to making meaningful change for people living with blood cancers.
Pfizer has over a decade of experience in Hematology-Oncology, with nine approved medicines available in over 80 countries in 18 indications that have reached over 239,000 patients worldwide. Our medicines treat the main types of blood cancers, including MM, chronic and acute leukemias, and lymphomas, spanning all three of our core scientific modalities: antibody-drug conjugates (ADCs), bispecific antibodies, and small molecules.
Our long-standing relationships with the blood cancer community are imperative to our work. We partner with organizations around the world to better understand and support the unique needs of patients living with blood cancers. Our collaborations with patients shape our work and enable us to optimize access to care in the communities we serve.
ADCETRIS is a foundational Hematology/Oncology brand with eight approved indications across both B‑cell and T‑cell lymphomas. As the brand continues to expand into prioritized indications, the Director, Adcetris Personal Promotion & Peer‑to‑Peer (P2P) Lead will oversee the strategy, development, and execution of all HCP Field Personal Promotion and P2P educational initiatives.
This role integrates core field force promotional strategy, P2P educational initiatives, message refinement, and sales engagement to ensure cohesive cross‑channel execution that advances the ADCETRIS brand. The Director will collaborate across Sales, Thought Leader Engagement, HCP Marketing, and the broader Hematology Franchise to shape strategic brand deliverables and drive high‑impact execution.
ROLE RESPONSIBILITIES
HCP Field Promotion & P2P Channel Leadership

• Lead and integrate US HCP Field Personal Promotion and P2P strategies into cohesive promotional plans that drive overall brand performance.
• Develop and implement targeted program strategies across promotional and educational channels, focusing on customer segments with the greatest potential to drive revenue impact.
• Oversee strategic planning and execution of all P2P content, including speaker programs, product theaters, and third‑party educational initiatives.
• Lead development of core sales and P2P materials ensuring message consistency and refinement across indications.

Cross‑Functional Collaboration

• Partner with Sales Leadership to optimize cross‑functional alignment and deliver results for the brand.
• Chair Field‑Based Strategy Team meetings and gather field insights that help drive the business forward.
• Collaborate across the franchise to ensure consistent planning and alignment on strategy, messaging and program execution dates.
• Partner with KOLs to refine educational content through advisory boards, focus groups, and steering committee engagements.
• Serve as Sales Meeting Content Lead for national and regional meetings.

Operational & Budget Management for P2P and Personal Promo Marketing Channels

• Lead budget planning, forecasting, and financial management.
• Oversee vendor management, invoice tracking, and quarterly close processes.
• Manage agencies to deliver materials on time and within budget.
• Ensure compliance with legal, regulatory, and medical review processes.

Strategic Planning & Optimization

• Contribute to the annual US tactical plan.
• Integrate market research, field insights, KOL feedback, and analytics.
• Track KPIs to refine strategy and drive optimization across P2P and Personal Promo.

BASIC QUALIFICATIONS
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• Bachelor's degree with 8+ years of pharmaceutical marketing or US commercial experience.
• Demonstrated experience leading promotional and educational initiatives.
• Strong strategic, analytical, and communication skills.
• Experience managing agencies and complex workflows.
• Ability to execute in a fast‑paced, dynamic environment.

Nice‑to‑Have

• Oncology experience.
• Experience with P2P initiatives or brand launches.
• MBA or advanced degree.
• Digital/omnichannel experience.

ADDITIONAL REQUIREMENTS

• Strong analytical and mathematical skills.
• Proficiency in Outlook, Excel, and PowerPoint.
• Willingness to travel up to 30%.

OTHER JOB DETAILS
Last Date to Apply for Job: February 19, 2026
Eligible for Relocation Package: No
The annual base salary for this position ranges from $176,600.00 to $282,900.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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