Dir Creative & Brand Experience

Posted 3 Days Ago
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Headquarters, AZ, USA
In-Office
Expert/Leader
Energy
The Role
Lead Williams' in-house creative studio to define and execute brand vision, advertising, sponsorships, events, and storytelling. Build and govern brand systems, manage internal creatives and external vendors, set creative direction from strategy through production, track KPIs linking creative work to business outcomes, and foster talent development while ensuring on-time, on-budget delivery.
Summary Generated by Built In

At Williams, we’re powering a cleaner, more connected future, and that starts with you. Here, your work fuels communities, drives innovation, and helps deliver reliable energy the world depends on. Join a Fortune 500 team that invests in your growth, values your contributions, and challenges you to make a lasting impact every day.


Do something that means something at Williams. This isn’t just a job - it’s an opportunity to explore and discover your passion with coworkers who become friends and mentors who push you to be your best self in and out of the office. At Williams, we make clean energy happen. And you can too, so bring your energy to ours! 

As the Director, Creative & Brand Experience, you will set the creative vision for Williams and lead the in-house creative center of excellence that brings it to life—a multidisciplinary studio of photographers, videographers, designers, producers, events managers, and digital/social strategists responsible for telling the most compelling version of the Williams story to audiences both inside and outside the company. As a leader in this role, you will seamlessly zoom out to define a cohesive brand direction and zoom in to provide precise, hands-on feedback, demonstrating equal comfort with content strategy and creative craft. Reporting to the Vice President of Corporate Affairs, you will serve as the steward of the refreshed Williams brand and drive advertising, sponsorships, events, and storytelling efforts that advance the company’s commercial success, reputation, and ability to attract top talent. 

Your work will challenge you, and with our Core Values to guide you, you’ll quickly learn and grow with us. 

 

Responsibilities/Expectations: 

  • Defines and evolves the Williams brand — visual identity, voice, and storytelling — and lead a refreshed brand and positioning from strategy through deployment across every touchpoint
  • Sets the creative direction for Williams advertising campaigns and brand storytelling, championing a high bar from concept through production and protecting brand integrity in final deliverables
  • Owns brand and corporate sponsorship strategy and activation across partners and events, turning each into a distinctive, on-brand experience that builds reputation and community connection
  • Builds, scales, and governs the brand system — standards, templates, and creative frameworks that keep Williams consistent and unmistakably itself across teams, audiences, and channels
  • Leads, mentors, and grows the studio's photographers, videographers, designers, producers, events managers, and digital/social strategists, fostering a culture of craft, feedback, and growth
  • Operates with velocity and rigor, delivering high-quality creative on time and on budget while balancing in-house capabilities with the right external support
  • Partners with Strategic Communications, Corporate Communications, and Community Impact to keep the Williams narrative unified, clear, and well-governed across functions and audiences
  • Manages agency, production studio, and vendor relationships, aligning external partners to creative direction and quality standards
  • Defines and tracks KPIs that tie creative output to measurable brand, business, and reputational impact 
  • Stays ahead of design, storytelling, and production trends — including emerging creative technologies — to keep Williams' work modern and competitive
  • Other duties as assigned

 

Education/Years of Experience: 

  • Required: Bachelor's degree in Design, Marketing, Communications, Fine Arts, or a related field and minimum 12 years of progressive creative leadership experience, including building or scaling an in-house studio, brand team, or agency, with at least 5 years managing creatives 

 

Other Requirements: 

  • Demonstrates excellent organizational/interpersonal skills and safety as the utmost priority
  • Proficiency in Microsoft Office Applications and PC skills
  • A portfolio demonstrating mastery of both content strategy and creative direction across multiple mediums — photography, video, design, social, and experiential
  • Demonstrated track record leading a brand refresh, repositioning, and brand governance in a complex organization
  • Strong people leadership, with proven experience developing talent and building healthy, high-output teams
  • Executive presence and the ability to present and defend creative decisions to senior leaders with clarity and confidence
  • Business acumen to align creative ambition with company objectives and demonstrate measurable impact
  • Preferred: Experience managing brand and corporate sponsorships, partnerships, or experiential events and activations
  • Preferred: Familiarity with the energy industry or another highly regulated, capital-intensive sector (preferred, not required)
  • Preferred: Experience with broadcast/commercial production and high-impact advertising campaigns
  • Preferred: Experience supporting employer-brand and talent-attraction creative 
#LI-KM2

About Tulsa:

Our corporate headquarters is located in downtown Tulsa, Oklahoma, the 2nd largest city in Oklahoma and the 47th most populous in the U.S.

 

Tulsa is known as the Mother of "The Mother Road" - Route 66, and boasts impressive art deco architecture, the #1 city park in the U.S. (The Gathering Place) and is a great venue for live music. It's an easy place to get in and out of, with more than 20 non-stop flight destinations offered at Tulsa International Airport. Tulsa is listed on CNN Travel's best destinations to visit in 2022!

 

Tulsa is not only a great place to live, but it's affordable. According to the 2019 Economic Report from Tulsa's Future, the cost of living is 8 percent below the U.S. average. There is no place like T-Town. Check out visittulsa.com to learn more!


We invest in our people in ways that actually show up in your day-to-day, not just on paper. Our Total Rewards are built to support how you work, live, and plan for what’s next.


Here’s a look at what that means:


  • Strong pay plus an annual incentive program
  • Hybrid work for most office roles, plus real flexibility in many field positions
  • Medical, dental, and vision coverage with options that fit your life, not the other way around
  • 401(k) with company match and an annual company contribution
  • Paid time off, including company and floating holidays
  • Paid parental leave (up to six weeks per parent), plus fertility and adoption support
  • Advanced AI tools and resources to help level up and work smarter
  • Clear paths to grow your career, with a strong culture of promoting from within
  • Tuition reimbursement and support for continuing education
  • HSA and FSA options
  • Company-paid life insurance and disability coverage
  • Employee stock purchase plan
  • Domestic partner benefits
  • Employee resource groups, wellness support, paid volunteer time, and company matching for causes you care about

Eligibility and benefits are governed by the terms of the applicable plan or program document which can be amended or terminated at any time.


For more information, please visit Total Rewards | Williams Companies.


Williams is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, national origin, age, marital status, disability, veteran status, genetic information or any other basis protected under applicable discrimination law.

Education Requirements:

Skill Requirements:

Skills Required

  • Bachelor's degree in Design, Marketing, Communications, Fine Arts, or related field
  • Minimum 12 years of progressive creative leadership experience
  • At least 5 years managing creatives
  • Demonstrates excellent organizational and interpersonal skills and prioritizes safety
  • Proficiency in Microsoft Office applications and PC skills
  • Portfolio demonstrating mastery of content strategy and creative direction across photography, video, design, social, and experiential
  • Demonstrated track record leading a brand refresh, repositioning, and brand governance in a complex organization
  • Proven people leadership experience developing talent and building high-output teams
  • Executive presence and ability to present and defend creative decisions to senior leaders
  • Business acumen to align creative work with company objectives and demonstrate measurable impact
  • Experience managing brand and corporate sponsorships, partnerships, or experiential events and activations
  • Familiarity with the energy industry or another highly regulated, capital-intensive sector
  • Experience with broadcast/commercial production and high-impact advertising campaigns
  • Experience supporting employer-brand and talent-attraction creative
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The Company
HQ: Chantilly, VA
5,280 Employees
Year Founded: 1908

What We Do

Williams has been around for more than a century, but our work has never been more important. Our employees impact people’s lives every day, fueling the clean energy economy with large-scale energy infrastructure that connects natural gas supplies to markets with growing demand for cleaner fuel. We handle 30% of the natural gas in the United States that is used every day to heat our homes, cook our food and generate our electricity. Williams works closely with customers to provide the necessary infrastructure to serve growing markets and safely deliver natural gas products to reliably fuel the clean energy economy. With interstate natural gas pipelines and gathering & processing operations throughout the country, we reliably deliver value to our employees, investors, customers and communities by running our business with authenticity and a safety-driven culture, leading our industry into the future. Our employees are our most valued resource and the driving force behind our reputation as a safe, reliable company that does the right thing, every time. At Williams, we make clean energy happen. And you can too, so bring your energy to ours.

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