Dir - B2B Communications & Strategy

Posted 25 Days Ago
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New York, NY
In-Office
Senior level
News + Entertainment
The Role
The Director of B2B Communications & Strategy leads the development of sales communication resources, manages relationships across departments, and enhances AMC's market presence through strategic marketing and compelling narratives.
Summary Generated by Built In
Job Description

AMC Networks is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.

We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.

We are currently seeking a Dir - B2B Communications & Strategy to join our Brand & Integrated Marketing Strategy team based in our New York, New York office.

JOB RESPONSIBILITIES 

  • Develop industry-leading sales communication resources inclusive of data-driven narratives, case studies, videos, email marketing, executive presentations, and social content that captivate and convert  

  • Oversee development of priority roadshow materials for revenue org, including upfront presentation and key external facing decks throughout the year 

  • Lead B2B communications for the revenue org, strategically focused on innovation and partnership to make AMCN stand out in the marketplace  

  • Define and execute the strategy for AMC Networks Sales & Partnerships LinkedIn page and Trade Website  

  • Shape Marketplace positioning for Tech & Innovation and Upfront narratives driving impactful messaging and engagement  

  • Collaborate cross-functionally with communications, creative, design, brand, research, and strategic marketing teams to produce high-impact, client-facing materials that elevate AMC Networks’ presence  

  • Oversee the creative development of sales materials, working closely with design teams and agencies to produce visually compelling, tech forward persuasive assets  

  • Develop sales positioning for marquis industry events including CES, Upfront, Ad Week, Tech & Innovation  

  • Stay ahead of industry trends and competitive insights, leveraging market intelligence to refine strategies, enhance storytelling maximize and business impact  

  • Build and manage executive-level relationships across Ad Sales, Content Marketing and Partner Marketing to drive collaboration 

QUALIFICATIONS (Required & Preferred) 

  • Bachelor’s Degree in related fields, such as Marketing, Business or a related field  

  • 10+ years as a B2B marketer at a media company, agency or brand  

  • Exceptional written and verbal communication skills, with the ability to craft tailored messaging for advertising partners  

  • Expertise in translating complex data stories into compelling short-form and long-form content 

  • Demonstrated excellence in conceptualizing design, blending creativity and functionality to deliver impactful visual communications 

  • Strong presentation and communication skills, with confidence in delivering insights to executives  

  • Proven track record of collaborating and working with Senior Executives  

The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.

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The Company
HQ: New York, NY
2,481 Employees
Year Founded: 1980

What We Do

AMC Networks is the ultimate destination for mold breaking, genre defying, and premier storytelling. Operating in over 125 countries worldwide, we’re the global leader in targeted subscription streaming and home to iconic and fan-favorite brands across television, independent film, production, distribution, gaming, and publishing.

Our brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, and the anime-focused HIDIVE streaming service, in addition to AMC, BBC AMERICA, IFC, SundanceTV, WE tv and IFC Films. We also operate AMC Studios, our in-house studio, production and distribution operation, AMC Networks International, our international programming business, and 25/7 Media, our production services business.

We’re behind some of the most celebrated and acclaimed original content in television and film history, from pantheon-level TV series Mad Men, Breaking Bad, and Better Call Saul to Academy Award-winning independent dramas like Boyhood, to the biggest drama series on cable for over ten years, The Walking Dead, and so much more.

We have a long history of building loyal and engaged fan communities, creating new formats, delivering new experiences, generating buzz, and we work hard every day to bring new and innovative stories and ideas to life.

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