Digital Value Partner

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Digital Value Partner is a key entrepreneurial role within the Romanian affiliate, focused on enhancing digital engagement and services for customers and patients. This position involves collaborating with stakeholders in the Romanian healthcare system to co-create solutions that improve healthcare outcomes. The role supports the development of digital campaigns for Roche’s portfolio, using an omnichannel approach to drive segmentation, insights, strategic channel mix, and personalized content.

Key Accountabilities

• This strong x-functional, agnostic role connects all Chapters, Squads and areas of Roche Romania to support co-creating a profound above squads digital strategy and culture for Roche Romania. Implementing the strategy and constantly optimizing it to have the highest impact on the triple win.
• The Digital Value Partner will help to modernize and innovate on how Roche engages with the Healthcare ecosystem, supporting the process to co-create customer solutions for improving the delivery of healthcare in Romania.
• You will be considered to be a Digital pioneer who is passionate about experimenting with new technologies and methodologies for impactful digital engagement.
• The Digital Value Partner is a catalyst for change in our organization and a key player in our digital transformation and will collaborate with the digital enablers as part of a broader international team.
• As a member of a dynamic, fluid x-functional team, you will support the conceptualization, development and delivery of digital strategies for the Roche portfolio, including leading product launches, brand awareness campaigns and virtual medical education events.

Who You Are

• University degree (Computer Sciences, Business, or related field). MBA or Digital Marketing certificates are a plus
• Proven (5+ years) experience in  digital marketing, including channel optimization, ROI/value assessment, campaign measurement, etc.
• Fluent in the local language. High level of English to collaborate globally across the broader Roche enterprise
• Experience in Agile methodologies and design-thinking
• Excellent collaboration skills, including experience in facilitating or leading cross-functional teams
• Experience in Start-ups or Digital Communication companies is highly desired
• Experience in developing end-to-end digital solutions
• Innovation skills: curiosity, agility, strategic thinking
• Hands on experience with data science methodologies (predictive analytics, machine learning, patient level data triggers)
• Project management and vendor management experience is a plus
• Experience in the Healthcare industry is preferred (but not necessary), hence ability to learn quickly the therapeutic areas and products of Roche is desired
• Knowledge of digital technologies and best practices of digital customer engagement
• Good understanding of the Romanian Healthcare system

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.