Job Description:
The Digital Syndication Analyst plays a critical key role in bringing the iconic Mars Snacking portfolio to life online across ecommerce retailer websites. They will be responsible for ensuring product content is accurately published, maintained, and optimized. The associate will focus on managing syndication platforms, automating tasks and building workflows. The Digital Syndication Analyst will oversee publishing best-in-class content across retailers such as Walmart, Amazon, Target, Kroger, Meijer, Walgreens, CVS and many more.
What are we looking for?- Experience in managing CPG brand portfolios of products online
- Experience mapping data and creating channels
- Have strong understanding of eCommerce landscape
- Ability to benchmark market best practices
- Understand core business metrics and how these can be influenced through online merchandising
- Experience with Salsify, Syndigo, and Brandbank
- Experience working within vendor platforms to manage product content (i.e., Amazon’s Vendor Central)
- Experience with DAM and PIM systems with a technical background
- Comfortable in a fast-paced, dynamic, and ambiguous environment
- Excellent analytical and problem-solving skills
- Good communication skills to educate & report across metrics
- Advanced with Microsoft Excel and PowerPoint
- Experience resolving technical problems and troubleshooting bugs
- Proven project management skills, attention to detail, and exceptional organizational skills.
- Experience with building collaborative relationships with multiple stakeholders
- Manage item setup, content, digital assets, and syndication across priority retailers using Salsify, Syndigo, NielsenIQ Brandbank, CXH, Label Insight, and retailer portals.
- Serve as the subject matter expert on retailer content requirements and best practices for Amazon, Walmart, Target, Kroger, Meijer, Walgreens, CVS, and other ecommerce partners.
- Administer syndication, PIM, and DAM platforms, partnering with internal teams and vendors to resolve issues and implement enhancements.
- Maintain accurate and complete product content, attributes, assets, and metadata across source systems and retailer sites.
- Drive Perfect Digital Store (PDS) and content health improvements using CommerceIQ Digital Shelf Analytics and retailer reporting tools.
- Own content compliance reporting and KPI tracking, ensuring adherence to internal standards and retailer requirements.
- Identify and implement process improvements that increase the efficiency, scalability, and accuracy of content operations.
- Manage content-related tickets and retailer content disruptions, ensuring timely resolution with internal and external partners.
- Monitor content compliance and syndication performance, identifying opportunities for continuous improvement.
- Stay current on ecommerce, digital shelf, and content syndication trends and best practices.
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
#TBdigital
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range listed is applicable to IL:USD 74,511.00 - USD 102,453.00Skills Required
- Experience managing CPG brand portfolios of products online
- Experience mapping data and creating channels
- Strong understanding of the ecommerce landscape
- Ability to benchmark market best practices
- Understanding of core business metrics and how online merchandising influences them
- Experience with Salsify, Syndigo, and Brandbank
- Experience using vendor platforms to manage product content, such as Amazon Vendor Central
- Experience with DAM and PIM systems with a technical background
- Excellent analytical and problem-solving skills
- Good communication skills for educating stakeholders and reporting metrics
- Advanced Microsoft Excel and PowerPoint skills
- Experience resolving technical problems and troubleshooting bugs
- Proven project management skills
- Strong attention to detail and organizational skills
- Experience building collaborative relationships with multiple stakeholders
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
