Parker Street (a division of WFLA-TV) is the newest and coolest digital agency to hit Tampa Bay! We are a forward-thinking company dedicated to driving growth through data-driven digital marketing strategies. At Parker Street, we transform innovative ideas into impactful realities, ensuring our clients’ brands thrive in the digital landscape. We are passionate about ideation, excellence, and delivering measurable results and we want you to join our team!
Responsibilities:
- Develop and plan multiple programs for the streaming channel, ensuring a diverse and engaging content lineup.
- Oversee the creation of scripts and storyboards for various programs, ensuring they align with the channel’s vision and audience preferences.
- Create and manage production schedules, coordinating with various teams to ensure timely delivery of content..
- Work closely with directors, editors, designers, and production staff to ensure smooth workflow and high-quality output.
- Coordinate with talent to ensure they are well-prepared and supported.
- Ensure that all necessary equipment and technology are available and functioning properly for production.
- Manage the technical aspects of streaming, including encoding, uploading, and ensuring compatibility with various streaming platforms.
- Review and approve content before it goes live, ensuring it meets quality standards of the channel’s brand.
- Gather and incorporate feedback from viewers and stakeholders to continuously improve content quality.
- Monitor viewership data and analytics to assess the performance of programs and make data-driven decisions for future content.
- Keep up with industry trends and innovations in digital streaming to ensure the channel remains competitive and relevant.
- Provide creative input and ideas to enhance the channel’s content and viewer experience.
- Address and resolve any issues or challenges that arise during production, ensuring minimal disruption to the workflow.
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Qualifications:
- 1+ years experience as a Digital Streaming Producer or similar role
- Bachelor’s degree in marketing, Communications, Journalism or a related field
- Skilled in digital content creation with experience in streaming/recorded content produced in OBS Studio
- In-depth knowledge of social media platforms and analytics including YouTube, Facebook, Instagram, TikTok, and more
- Ability to host/co-host shows in an on-camera capacity for a multi-platform audience
- Proficient in video and photo editing on Adobe Premiere and Adobe Photoshop a plus
- Project management skills a plus
- An entrepreneurial spirit
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
