Job Description:
The Digital Strategy Director will lead and elevate digital media strategies across pitches and existing accounts. Reporting to the Chief Strategy Officer, this role is responsible for building innovative, data-informed narratives and solutions that strengthen dentsu media’s strategic offering and client impact. The Digital Strategy Director bridges the gap between brand strategy and digital execution, ensuring strategies are future-ready, platform-agnostic, and grounded in measurable outcomes.
Key Responsibilities
- Lead digital media strategy in pitches and major account reviews, delivering compelling narratives, innovations, and best-in-class solutions.
- Define digital investment strategies, balancing allocations across programmatic, social, video, and emerging platforms.
- Establish and track relevant KPIs, ensuring strategies are measurable and data-driven.
- Identify and integrate the right data sources to enrich decision-making, ensuring seamless flow between platforms and analytics.
- Advise planners and trading teams on digital platform capabilities, optimization levers, and measurement opportunities.
- Partner closely with measurement leads to ensure alignment between strategy and performance reporting.
- Provide feedback to the Product & Solutions Lead and Audience Data Lead to inform product development and innovation roadmap.
- Stay ahead of emerging platforms, technologies, and data solutions to ensure strategies remain competitive and forward-looking.
Qualifications & Experience
- 10+ years’ experience in digital strategy, planning, or media consulting, with proven leadership in pitches and client strategy.
- Deep expertise in programmatic, social, and digital video ecosystems.
- Strong understanding of big tech platforms (Google, Meta, Amazon, TikTok, Snap, etc.) and their measurement frameworks.
- Experience integrating multiple data sources into unified planning and measurement strategies.
- Excellent storytelling and presentation skills, with the ability to translate complex digital solutions into compelling narratives.
- Collaborative leadership style, able to bridge strategy, trading, product, and data functions.
Location:
DubaiBrand:
DentsuTime Type:
Full timeContract Type:
Permanent
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
