Digital Strategist, Digital

Reposted 14 Days Ago
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New York, NY, USA
In-Office
55-60 Hourly
Mid level
Agency • Digital Media
The Role
The Digital Strategist will execute digital/social strategies, manage client accounts, provide recommendations, develop social campaigns, and collaborate across teams to achieve client goals.
Summary Generated by Built In

Digital Strategist, Google 

M Booth is looking for a freelance Digital Strategist (DS) to support a rapidly growing and diversifying portfolio of digital and social business. The DS would primarily work with our Google book of business, specifically in the developer marketing space.

This is a full-time freelance position (40 hours/week) with an anticipated duration of four months, beginning in mid-June and ending in mid-October.

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. 

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

Responsibilities:

  • Execute digital/social strategies from concept to completion
  • Act as day-to-day lead with multiple clients across accounts
  • Provide strong counsel and recommendations, both for clients and internal teams
  • Social campaign development, collaborating across digital and creative teams
  • Work with integrated agency teams -- including research and insights, paid media, innovation tech -- to develop plans that meet client goals
  • Manage third party relationships including vendors and partners
  • Follow approval processes and legal requirements per individual client needs
  • Manage social media presence at client events, including real-time monitoring and live content creation support
  • Keep abreast of industry trends and regularly present fresh, proactive ideas to clients

What You’ll Bring: 

  • 4+ years of experience
  • An eye towards client management and account growth
  • Expertise across core digital and social channels with a primary focus on LinkedIn, Instagram, Threads, Twitter/X, and TikTok
  • Excellent writing, communication, and presentation skills. Technical writing experience is a plus
  • Experience creating and executing social media strategies at brand level and campaign level 
  • An understanding of how to read brand guidelines and apply them for social content
  • Experience working with SMMS, analytics, and project management platforms such as Sprinklr, Brandwatch, and monday.com
  • Proficiency using AI tools and platforms, use of Gemini and other Google products a plus

What We’ll Bring:

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • HOURLY RATE: $71,000 - $85,000/year

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: Remote or in the New York City office

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

Skills Required

  • 4+ years of experience
  • Expertise across core digital and social channels
  • Excellent writing, communication, and presentation skills
  • Experience creating and executing social media strategies
  • Familiarity with SMMS, analytics, and project management platforms
  • Proficiency using AI tools and platforms
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The Company
HQ: New York, New York
357 Employees
Year Founded: 1984

What We Do

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

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