Responsibilities and efforts include:
• Lead digital marketing services sales efforts focused on metrics-driven success.
• Develop media strategies for growth based on overall advertiser goals/objectives.
• Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy.
• Evaluate KPIs and optimize campaign performance using a data driven approach.
• Educate advertisers on performance metrics, insights, and how to achieve greater results.
• Train and collaborate with Account Executives to enhance their understanding of digital products.
• Work with 3rd party vendors to support digital initiatives including ad operations, creative, marketing services, analytics partners, contesting and email programs, lead generation, search, and others.
Desired Skill and Experience:
• Promote a winning, positive culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.
• 3 years or more experience in sales, promotions, or marketing preferred. Proven work experience as a Digital Sales Manager.
• Ability to translate challenges into opportunities.
• Expert knowledge of all facets of digital sales and marketing with expert level SEO, SEM, social and targeted display
• Ability to manage multiple projects, manages time wisely, and prioritize projects and people.
• Strong computer skills, proficiency in PowerPoint, screen sharing, Excel, social media, etc.
• Bachelor’s Degree in marketing, communications or similar field required.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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