WDAF-TV/FOX4, the Nexstar station in Kansas City, MO, is looking for an experienced Digital Strategic Account Manager to join our winning team. Kansas City is a vibrant, growing market and home to the champion Kansas City Chiefs.
The Digital Strategic Account Manager is responsible for developing digital marketing recommendations and advertising campaigns that generate superior outcomes for our clients. The ideal candidate will be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment. The ideal candidate has digital sales experience and will master Nexstar’s proprietary tools to develop solutions, proposals, and presentations to targeted and existing clients. This position collaborates with administrative team members, account executives and sales managers.
Essential Duties and Responsibilities:
- Ability to obtain new clients by cold calling, networking, prospecting, and successful negotiation
- Strong oral, problem solving, communications, writing, negotiation, and presentation skills
- Attention to detail
- Time management and ability to juggle multiple client needs
- Solve problems, collaborate with teammates, and utilize all resources available.
- Positive attitude, friendly demeanor, and team player
- Execution of client campaigns from start to finish
- Provides creative and innovative solutions for clients utilizing industry trends, selling techniques, and digital product knowledge.
- Create and execute go-to-market strategies and tactics that result in superior outcomes for the client and in accordance with departmental, company and personal revenue goals.
- Monthly reporting and optimizations for all digital marketing campaigns
- Performs other duties as assigned.
- Conduct in-depth analysis to identify potential opportunities, pain points, and develop tailored digital marketing plans with specific objectives and KPIs
- Collaborate with the sales team to provide them with relevant marketing materials, account insights, and sales enablement tools to support their interactions with their accounts
- Proactively communicate campaign progress, address any concerns and manage expectations
- Monitor campaign performance metrics, analyze data insights, and deliver regular reports to sales team highlighting key achievements and areas for optimization
Requirements and Skills:
- BA or BS in Business Marketing/Advertising or Digital Sales experience preferred
- 2+ years of digital marketing services, product offerings and effective use for clients is preferred.
- Google Analytics and Google Tag Manager experience preferred
- SEO and SEM implementation experience
- Enjoys making in-person sales calls, including cold calls, to businesses needing B2B as well as B 2C digital campaign strategies
- Ability to interact with high-level decision makers
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up, strong organizational skills, and attention to detail is a must
- Proven Ability to meet and exceed sales goals.
- Keep up with industry trends and changes
- Partner with current sales team to generate digital revenue.
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
