DIGITAL & SOCIAL MEDIA COORDINATOR - KTVK/KPHO

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KTVK/KPHO:

Home to CBS 5, 3TV, and Arizona’s Family Sports, Arizona's Family produces more than 100+ hours of local news and programming every week. CBS 5 is Arizona’s Most-Watched Television Station, driven by the power of CBS programming and sports, while 3TV is one of the strongest Independent television stations in the country with its highly-rated morning show, Good Morning Arizona. And the reach of Arizona's Family doesn't stop with linear television. Azfamily.com is the market's top performer in local multi-platform unique users. It is also home to Arizona's Family Originals. Our in-house original content production team works on several long-form programs, documentaries, docuseries, and original podcasts, including True Crime Arizona, which is nearing 2 million downloads.

Arizona’s Family Sports is home to the state’s premier sports franchises, including the Arizona Cardinals, Phoenix Suns, Phoenix Mercury, Phoenix Rising, and the Arizona Interscholastic Association high school state championships.

Job Summary/Description:  

If you love digital, streaming platforms, and social media channels, here is the role for you! Arizona’s Family (KTVK & KPHO) Marketing Department is looking for a Digital & Social Media Manager.

This employee will write, shoot, and edit priority content across multiple social media platforms to grow audience engagement and station brand exposure while driving viewership to digital, linear, and streaming products. Our ideal candidate will be highly motivated, team-oriented, and have a positive can-do attitude, willing to work across departments to forward the audience growth goals on all digital and streaming platforms for KTVK and KPHO.

Duties/Responsibilities include (but are not limited to):

• Working with the Director of Marketing and the entire Marketing team, as well as working closely with News Department employees.
• Producing engaging and visually compelling social media posts, short-form videos, graphics, and promotional assets for Facebook, Instagram, TikTok, YouTube, and other platforms.
• Write copy that is platform-specific, brand-aligned, and optimized for engagement and reach.
• Collaborate with anchors, reporters, and digital producers to promote stories, investigations, and shows with a social-first approach.
• Support our lifestyle show and partnership initiatives (including our partnerships with sports teams) with branded content opportunities, allowing the client and client goals to determine how best to produce.
• Monitor trending topics to inform content strategy and capitalize on opportunities for engagement.
• Take advantage of opportunities to go in the field with talent based on content, partnerships, events, etc.

Qualifications/Requirements:

Education:
• Bachelor’s degree in Journalism, Broadcasting, or equivalent work experience.

Experience:
• Two years of writing in a professional work environment

Specific Knowledge, Skills, and Abilities:
• Ability to work under pressure, adapt to change, meet deadlines, work well as a team, and work independently.
• Exceptional communication skills and excellent knowledge of current events
• Writing (Articles, Press Releases, Social Posts)
• Editing (Video, photos via Adobe Creative & Canva)
• Digital/Social software (Facebook Business Manager, Crowdtangle, Arc, Google Analytics, SND, etc.)
• Demonstrate knowledge of social media platforms, including Facebook, Instagram, Twitter, and TikTok.

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.