Digital & Social Marketing Specialist

Posted 3 Days Ago
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Hamilton, Waikato, NZL
In-Office
Mid level
Agency • Professional Services • Consulting
The Role
Create and manage digital content and social campaigns for the Harcourts brand: film and edit video, produce reels, manage social channels, develop campaigns, analyze performance metrics, use AI and emerging tools to improve efficiency and engagement, and collaborate across the business to turn listings, events, and initiatives into compelling digital stories that drive growth.
Summary Generated by Built In
Company Description

Harcourts is one of New Zealand’s most recognised and trusted real estate brands, focused on strengthening its market position through bold, smart, and consistent marketing.  They're looking for a talented Digital & Social Marketing Specialist to join the team in a newly created role where you'll have the opportunity to make a genuine impact from day one.

This isn't a role where you'll simply maintain existing marketing activity. We're looking for someone who understands how to use digital marketing, social media, and emerging technologies as practical business tools—creating content that builds their brand, supports their people, generates engagement, and drives business growth.

    Job Description

    You'll be the person behind much of what their audience sees and experiences online. From filming content and creating reels to developing campaigns, managing social channels, and identifying opportunities to tell authentic stories, you'll play a key role in how the Harcourts brand shows up in market.

    Working closely with the wider business, you'll take ideas, events, partnerships, listings, and business initiatives and turn them into engaging content that connects with audiences across multiple digital channels. You'll be equally comfortable behind a camera, creating content, analysing performance metrics, and exploring new tools—including AI—to improve efficiency, creativity, and results.

    Why You'll Love This Role

    • Genuine opportunity to shape and grow a newly created position
    • Variety across content creation, social media, digital marketing, and campaigns
    • Autonomy to bring ideas to life and make a visible impact
    • Work with a collaborative team that values creativity and innovation
    • Be part of one of New Zealand's leading real estate brands

    Qualifications

    What We're Looking For

    We're looking for someone who is naturally creative, digitally savvy, and passionate about storytelling.  Most importantly, you'll bring energy, initiative, and a willingness to roll up your sleeves—whether that's capturing content at an event, filming a quick video, interviewing team members, or identifying the next great story to share.  What you’ll bring:

    • A strong understanding of social media platforms, content trends, and audience engagement.
    • Confidence and willingness to get hands-on creating content.
    • You'll be comfortable filming and editing video content and creating engaging social media campaigns.
    • Ability to use data and insights to continually improve performance.
    • Experience with AI tools and emerging digital technologies will be highly regarded.

    Additional Information

    What’s in it for you?

    At Harcourts Hamilton, you’ll have the opportunity to shape how one of New Zealand’s most respected real estate brands shows up in market.  If you're excited by the opportunity to combine creativity, content, digital marketing, and social media in a role where no two days are the same, we'd love to hear from you.

    Skills Required

    • Strong understanding of social media platforms, content trends, and audience engagement
    • Hands-on content creation including filming and editing video
    • Experience creating engaging social media campaigns
    • Ability to use data and insights to improve performance
    • Experience with AI tools and emerging digital technologies
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    The Company
    14 Employees
    Year Founded: 2003

    What We Do

    HR Connect is a boutique HR consulting firm and staffing consultancy that provides services such as recruitment, HR business partnering, outplacement, and talent management, aiming to help businesses maximize their human capital and navigate HR complexities.

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