Job Description:
The Digital Shelf Manager plays a critical role in bringing the iconic Mars Wrigley portfolio to life online across our ecommerce retailer websites and will be responsible for shaping how shoppers learn and engage with our brands online. The associate will focus on winning the algorithm through optimizing content for search based on defined keywords, and driving progress in Perfect Digital Store (PDS). The Digital Merchandiser will also oversee publishing best-in-class content across retailers such as Amazon, Target, Kroger, Meijer, Walgreens, CVS, Walmart.com and many more
What are we looking for?
- Comfortable in a fast-paced, dynamic, and ambiguous environment
- Reporting and analytics experience
- Good communication skills to educate & report across metrics
- Advanced with Microsoft Excel and PowerPoint
- Experience with SEO
- Balanced analytical/conceptual skills to understand and then optimize page performance.
- Proven project management skills, attention to detail, and exceptional organizational skills.
- Experience with building collaborative relationships with multiple stakeholders
What will be your key responsibilities?
- Drive Perfect Digital Store (PDS) improvements across retailers’ pages, focused on perfect page (content & ratings and reviews) and perfect position (winning the search algorithm) using tools such as eFundamentals, Nielsen, and Power BI.
- Develop strategies to win the customer algorithm and syndicate SEO optimized content by coordinating with brands (everyday & seasonal), customer teams and agencies
- Responsible for item setup & content management (Salsify, CXH, Label Insights, etc) & content syndication (basic content, above the fold, below the fold, video, etc) across customers.
- Partner internal creative agency (Studio) & team lead to develop & upload content for new products, seasonal rotations, micro-moments, transitioning items, and discontinued products to ensure products are live and updated on retailers’ websites at the respective launch /discontinuation dates.
- Define and implement test & learns across sub-set of online retailers to inform strategies and actions
- Bring forward insights for MWC by analyzing competitors’ content, search & merchandising strategy around key criteria: content quality, integrity, ratings, and reviews & search.
- Act as a strategic thought leader during key customer meetings (including JPBs), delivering insights, trends, and digital growth opportunities.
- Lead digital education efforts for both internal teams and external retail customers, helping to elevate digital maturity and understanding of digital capabilities & omnichannel tools.
- Optimize and make recommendations around keyword development & optimization and maintain an active awareness on industry trends as well as search best practices.
- Lead special projects like Mobile Images, Content Playbooks, Ratings & Reviews, Salsify, Syndigo, etc - driving digital muscle with brand teams
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills and experience. The total compensation package for this position will include variable pay, medical and dental benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
$70,963 - $97,574 base salary
#TBdigital
Skills Required
- Comfort working in a fast-paced, dynamic, and ambiguous environment
- Reporting and analytics experience
- Good communication skills for educating stakeholders and reporting metrics
- Advanced proficiency with Microsoft Excel and PowerPoint
- SEO experience
- Analytical and conceptual skills to understand and optimize page performance
- Proven project management skills
- Strong attention to detail and organizational skills
- Experience building collaborative relationships with multiple stakeholders
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
-
Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
-
Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
-
Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
