Evenflo Company Inc. Job Title – Digital Shelf & DTC Marketplace Manager
Job Profile
The Digital Shelf & Marketplace Manager role is responsible for communicating and executing the digital shelf needs for all of Evenflo’s retail outlets and the Direct-to-Consumer Marketplace for Amazon and Walmart. Reporting to the AVP of DTC E-Commerce, this role leads the Go-To-Market (GTM) process for all of Evenflo’s new item introductions and is responsible for organizing and consolidating the asset and product seeding needs from these retail partners and concisely communicating and prioritizing those needs for the creative and brand directors’ execution.
What to Expect
As the day-to-day manager for marketplace e-commerce and digital shelf, you can expect the following:
- Central hub for New Product Tracker, alignment of the commercial needs with the product development team, and partnership with Creative Operations on the creative schedule and milestone deliverable dates
- Secure approvals and upload approved assets to Salsify (PIM) and directly to select retail and digital channels.
- Responsible for the entire digital deliverable lists for all retail partners, which includes Product detail pages, working closely with marketing on the total deliverable list for each product campaign, and coordination with retailers on specifications and timing needs.
- Serve as the central “voice of truth” for retailer activation needs—vetting what’s requested vs. what is strategically necessary and aligning cross-functional teams (Marketing, Sales, Creative, Product).
- Lead the Go-To-Market review cycles and use tools like Clarity, Salsify, retailer portals, and Vizit to analyze asset effectiveness and recommend optimizations.
- Liaison to identify regional specific needs and properly communicate marketing calendar to the international BU
- Manage the daily operational needs of selling DTC on Amazon Marketplace and Walmart Marketplace, including listing creation and updates, variation setups, pricing updates, and inventory coordination with Operations/Supply
- Monitoring buy box eligibility, listing errors, suppression issues, and compliance flags
- Partner with internal teams to support expansion into new online marketplaces.
- Ensure all marketplace product pages are:
- Optimized for conversion and search
- Designed well, accurate, and visually aligned with brand standards
- Consistently monitored for broken content, suppression, missing images, and SEO opportunities
- Upload and maintain A+ Content, product images, brand store updates, and enhanced content using marketplace tools and Salsify.
- Track and analyze marketplace content performance (CTR, conversion rate, organic ranking, etc.).
- Work cross-functionally (Marketing, Ecommerce, Creative, Ops) to ensure marketplace readiness for new product introductions.
Required Technical Competencies
- Experience in PIM management, Salsify is 100% required, including experience in major retailer digital asset portals (Amazon, Walmart, Target)
- Proven experience in day-to-day tasks of supporting DTC marketplaces on Amazon and Walmart
- Understanding of e-commerce asset measurement tools like Vizit, Microsoft Clarity is a plus
- Proficiency in Microsoft365 programs (Teams, Word, Excel, PowerPoint, etc)
- Experience with project management tools like Asana
- Self-starter who instinctively and consistently creates professional goals and then meets or exceeds them
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What We Do
The Evenflo Story For nearly a century, Evenflo has been a worldwide leader in the development of innovative infant care and juvenile products: We trace our roots back to the 1920 founding of the Pyramid Rubber Company in Ravenna, Ohio. Initially, the company was a manufacturer of products related to baby feeding. In 1995, Evenflo Company, Inc. was created through the merger of Evenflo Juvenile Products and Evenflo Juvenile Furniture Company (formerly known as Questor Juvenile Furniture Company). From 1996 until 2014, Evenflo Company, Inc. was owned by several different private equity firms including Kohlberg Kravis Roberts & Co., Spalding, Gerry Baby Products Company (a division of Huffy Corporation), Harvest Partners, and Weston Presidio. In 2012, both our bottle feeding and breastfeeding product categories were sold to allow increased focus on larger juvenile products such as car seats, strollers, high chairs, play yards and activity products. Today Evenflo Company, Inc. is a wholly-owned subsidiary of Goodbaby International Holdings Limited. Goodbaby International is a durable juvenile products company that is listed on the Main Board of the Hong Kong Stock Exchange (1086:HK). The Group designs, researches and develops, manufactures, markets and sells strollers, children’s car seats, cribs, bicycles and tricycles and other durable juvenile products. Headquartered in Miamisburg, Ohio, the Evenflo (and ExerSaucer) Brand continues to operate within the Americas region of Goodbaby International. We strive to not only build our Brands’ success, we also strive to advocate for all Brands in the Goodbaby International family. We are the gateway for their success in the US, just as they act as our catalyst for global expansion.
