We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The Digital Selling Program Manager shapes and enables a digitally powered selling model that expands access, improves conversion, and strengthens dealer performance. This role helps turn this vision into reality by designing smarter processes, aligning cross-functional partners, and driving initiatives from concept to execution. Leveraging data to inform AI/ML and Agentic (LLM) workflows, this role delivers personalized experiences that maximize our captive consumer audience. Collaborating closely with Marketing, Business Operations, IT, and external partners, the Digital Selling Program Manager orchestrates efforts to create a seamless, end-to-end selling experience.
- Leads execution of digital selling initiatives within Sales Strategy
- Translates strategic priorities into structured programs that drive measurable selling outcomes
- Designs and improves end-to-end selling processes
- Maps and refines processes spanning consumer engagement, consultation, dealer handoff, and post-sale coordination
- Works closely with IT and external vendors to ensure solutions align with selling objectives, process requirements, and real-world workflows
- Aligns Marketing, Business/Ops, Dealer Enablement, Analytics, and Technology partners to maintain momentum and clarity
- Manages dependencies and execution risks by identifying interdependencies, constraints, and trade-offs; drives resolution and escalation as needed
- Enable pilots and learning-based execution by supporting low-cost pilots and prototypes, defining learning objectives, and helping translate results into scale decisions
- Supports executive communication and decision-making by preparing clear updates, insights, and recommendations to guide investment and prioritization
Education
Bachelor’s degree in Business, Marketing, Engineering, Operations, or a related field, or equivalent practical experience
Work Experience
- 7+ years of experience in program management, process improvement, sales operations, go-to-market strategy, or related roles
- Proven experience leading complex, cross-functional initiatives involving Sales, Marketing, Operations, and Technology partners
- Demonstrated ability to design and improve end-to-end business or selling processes
- Experience working with digital customer journeys, sales enablement, or partner-based selling models
- Track record of driving initiatives from concept through execution without direct authority over delivery teams
Knowledge / Skills / Abilities
- Experience leading complex, cross-functional initiatives within sales, go-to-market, or commercial strategy
- Strong process design, program management, or continuous improvement background
- Familiarity with digital selling, customer journeys, or partner-enabled sales models
- Ability to collaborate effectively with technology teams without owning technical delivery
- Comfort navigating ambiguity and aligning diverse stakeholder priorities
- Strong communication, organization, and problem-solving skills
Certification / License
- Program or project management certifications (e.g., PMP, PgMP, SAFe, Agile, Lean Six Sigma) are preferred but not required
- Certification or training in process improvement, digital transformation, or change management is a plus
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Top Skills
What We Do
Generac is a leading energy technology company committed to powering a smarter world. Our purpose is to lead the evolution to a more resilient, efficient, and sustainable world through our backup and prime power systems. As a company, we are committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid.
Founded in 1959, Generac introduced the first affordable backup generator and later created the category of automatic home standby generators.
Generac’s people contribute to the company’s growth and success by living our corporate values everyday - integrity, innovation, agility, teamwork, and excellence. We foster a culture that supports diversity, equity, inclusivity, and good corporate citizenship, globally. If you're interested in powering your future with Generac, visit www.generac.com/about-us/careers to find a position that fits your career goals and celebrated talents.
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