WTAE-TV, Hearst Television’s ABC affiliate in Pittsburgh, is seeking a strategic Digital Sales Manager to drive digital and cross-platform revenue growth. This role leads the integration of digital, streaming, and linear solutions into a unified sales strategy, helping position the station as a leader in a rapidly evolving media landscape.
The Digital Sales Manager partners closely with Account Executives and sales leadership to develop data-driven, insight-led campaigns that deliver results for advertisers. This role also serves as a subject matter expert on digital, advanced advertising, and emerging technologies - including AI-enabled tools—helping to modernize sales approaches and unlock new revenue opportunities. This is an in-person position reporting to the General Sales Manager.
Key Responsibilities
Revenue Strategy
Develop and execute cross-platform advertising strategies across linear, streaming, and digital channels
Leverage data, analytics, and AI-driven insights to optimize targeting, campaign performance, and revenue outcomes
Partner with station leadership to drive measurable growth in total and digital revenue
Sales Leadership
Train and coach Account Executives on digital, integrated, and AI-enabled sales strategies
Support high-value proposals, new business development, and complex client opportunities
Serve as the station’s expert on digital, CTV/OTT, programmatic, and emerging ad technologies
Inventory & Campaign Management
Oversee digital and streaming inventory, forecasting, and pricing strategy
Monitor campaign pacing and delivery, using data and AI tools to optimize performance and ensure fulfillment
Market Development
Identify and lead new revenue opportunities across digital, streaming, and advanced advertising products
Build and maintain strong relationships with agencies, advertisers, and technology partners
Stay ahead of industry trends, including advancements in AI, data targeting, and ad tech
Operational Oversight
Review and guide digital proposals and RFP responses with a strategic, data-informed approach
Ensure accurate forecasting, reporting, and alignment across platforms
Help lead the evolution of the sales organization toward a more data-driven and digitally focused model
Qualifications & Experience
Experience in broadcast, media, or multi-platform sales environments preferred
Strong understanding of digital advertising, including CTV/OTT, programmatic, and audience-based buying
Familiarity with AI tools and data analytics platforms, and their application in sales strategy and campaign optimization
Proven ability to develop and execute integrated, cross-platform marketing solutions
Strong analytical skills with the ability to translate data into actionable sales strategies
Track record of driving revenue growth and developing new business opportunities
Experience coaching and leading sales professionals in a fast-paced environment
Excellent communication, presentation, and client-facing skills
Proficiency with Microsoft Office; experience with tools such as Google Analytics, CRM systems, or ad management platforms preferred
Familiarity with digital content strategy and performance measurement
Valid driver’s license and reliable transportation required
Related military experience will be considered
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
About Us
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Skills Required
- Experience in broadcast, media, or multi-platform sales environments
- Strong understanding of digital advertising including CTV/OTT, programmatic, and audience-based buying
- Familiarity with AI tools and data analytics platforms and their application in sales strategy
- Proven ability to develop and execute integrated, cross-platform marketing solutions
- Strong analytical skills with ability to translate data into actionable sales strategies
- Track record of driving revenue growth and developing new business opportunities
- Experience coaching and leading sales professionals
- Excellent communication, presentation, and client-facing skills
- Proficiency with Microsoft Office
- Experience with Google Analytics, CRM systems, or ad management platforms
- Valid driver's license and reliable transportation
- Related military experience will be considered
