Overview:
The Digital Sales & Strategy Manager is a key individual contributor focused on expanding and elevating Nexstar’s network digital sales. Nexstar’s digital portfolio spans The CW, NewsNation, Nexstar CTV Plus, Nexstar Audience Network, and the Total Audience offering. This digital expert will serve as a subject‑matter resource across the Network Sales organization, bridging traditional national sales with the dynamic digital and programmatic marketplace.
Working alongside our Network Account Executives, this role combines client‑facing responsibilities with strategic collaboration across platform monetization, data, product, and marketing teams to advance Nexstar’s digital go‑to‑market strategy.
Salary Range: TOTAL ON TARGET COMPENSATION RANGE= $175k-$225k
Core Responsibilities
Sales & Client Partnership
Develop and grow revenue‑driving relationships with digital media buyers, client teams, and agency partners in collaboration with the Network Sales team.
Educate clients on Nexstar’s digital solutions, aligning offerings with advertiser objectives for optimal scale, precision, and performance.
Proactively identify and pursue new digital opportunities within both new and existing agency accounts.
Partner with operations and programmatic specialists to ensure seamless campaign delivery, optimal pacing, and actionable insights.
Collaborate on RFPs and client briefs to ensure clarity, alignment, and innovation in proposals.
Consistently achieve or exceed assigned sales and revenue goals.
Strategic Enablement & Go‑to‑Market Planning
Serve as an internal expert on programmatic buying models (open exchange, PMP, curated deals) across Nexstar’s SSP and DSP partnerships.
Partner with product, platform monetization, and marketing teams to package inventory, refine targeting capabilities, and shape audience strategies.
Continuously collect and share client and buyer feedback to inform digital product development and measurement enhancements.
Collaborate with The CW, NewsNation, and The Hill to align digital product information and operationalize sales processes.
Work closely with the Sales Marketing team to evolve sales materials and ensure consistent, compelling positioning across all platforms.
Equip the sales organization with playbooks, value propositions, case studies, and enablement tools to drive digital adoption and revenue growth.
Liaise between sales, product, and operations teams to streamline digital workflow and improve executional efficiency.
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
