DIGITAL SALES EXECUTIVE - WAFB (GDM) - BATON ROUGE

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$100K+ at plan, with a base salary plus commission structure that rewards real performance

Shift and Schedule:

Mon. - Fri. (or at the Manager's Discretion)

Job Type:

Full-Time

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Job Summary/Description:

Own the Fastest-Growing Advertising Segment in Baton Rouge

Digital advertising is where the growth is — and we're looking for a driven, consultative sales professional ready to lead the charge. This is your chance to sell best-in-class, brand-safe, globally capable ad tech, backed by the market's largest, most dominant local audience platforms.

Duties/Responsibilities include, but are not limited to: 

The Opportunity:
We're hiring a seasoned digital advertising seller who thrives in a primarily outbound environment and can consistently deliver against a $600k annual quota. This role is based in Baton Rouge, Louisiana, with the capability to target and sell globally.

You will own the full sales cycle — prospecting, discovery, solution design (with internal specialists), proposal, negotiation, and long-term account growth. No limits on your ambition. Just a full digital product suite, expert internal support, and a market ready for you to dominate.
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What You'll Do:
• Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)
• Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics
• Sell integrated digital advertising solutions, including:
     o OTT / CTV, display/video, YouTube, paid social, retargeting, SEO / local search, paid search / SEM
     o Website/landing page strategy, analytics/measurement, conversion optimization
     o Audience strategy, creative approach, and performance reporting
• Develop multi-product proposals tied to real business outcomes — leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, and more
• Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts
• Maintain accurate CRM hygiene, pipeline coverage, and forecast calls
• Expand accounts through performance reviews, upsells, cross-sells, and renewals
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What Success Looks Like:

In the First 30–60 Days:
• Master Gray Digital Media's offerings, pricing/packaging, and process
• Establish weekly outbound habits and a target account list
• Build a qualified pipeline plan aligned to quota pacing

By 90 Days:
• Consistent meeting creation from outbound efforts + referrals
• Active opportunities with clear next steps, stakeholders, and timelines
• Strong internal collaboration and clean CRM execution
• Closing business, building toward the annual $600k goal

Within 6–12 Months:
• Sustained performance against a $600k annual quota
• High client retention and measurable campaign outcomes
• Predictable pipeline generation and forecast accuracy
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Why This Role, Why Now:
• Uncapped earning potential — $100K+ at plan, with a base salary plus commission structure that rewards real performance
• Sell the full suite — no piecemeal products; you'll bring true, integrated digital solutions to the table
• Best-in-class technology — brand-safe, globally capable platforms trusted by the top advertisers and agencies in the world
• Dominant local audience reach — paired with the scale and content authority that only a market leader can offer
• Room to build — a genuine ground-floor opportunity to shape Baton Rouge's fastest-growing ad category

Qualifications/Requirements:

Who We're Looking For:
• A consultative, quota-carrying seller with a track record of new business development — digital advertising or agency sales background strongly preferred; other outbound sales backgrounds (B2B, SaaS, tech, or solutions sales) also welcome
• Comfortable in an outbound-first environment, with the discipline to prospect relentlessly and the polish to close
• Experience selling or managing SEM, paid social, programmatic/OTT/CTV, display/video, and SEO solutions
• A strong communicator who can translate marketing performance data into a compelling business case
• Highly organized, CRM-disciplined, and forecast-accurate
• Digital agency executives looking to move client-side are encouraged to apply
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Ready to Set the Course?
If you're ready to lead in a category built for growth — with the tools, technology, and audience to back you up — we want to hear from you.
Apply today and help us define what digital success looks like in Baton Rouge.

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WAFB (GDM)-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline up to and including discharge.