DIGITAL SALES EXECUTIVE - KOLD

Posted 14 Days Ago
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Tucson, AZ, USA
In-Office
Junior
Digital Media • News + Entertainment
The Role
Sell integrated digital advertising solutions to business clients through outbound prospecting, discovery, solution design, proposals, negotiation, and account growth. Manage the full sales cycle, develop performance-focused campaigns across OTT/CTV, search, social, display, and video, and partner with internal strategy, creative, ad operations, and analytics teams. Maintain CRM accuracy, forecast pipeline, achieve a $600,000 annual quota, and grow accounts through upsells, cross-sells, renewals, and performance reviews.
Summary Generated by Built In

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KOLD:

At KOLD 13 NEWS, the CBS-affiliated television station in Tucson, Arizona, is the most watched and the #1 digital platform local media organization in the Southern Arizona market, producing the most hours of live news, weather and sports along with the most visitors to KOLD.COM, the 13NEWS, Weather and Tucson Now Live Apps. 13 NEWS takes pride in a winning culture with its renowned and historic commitment to the community. Tucson’s plentiful sunshine, natural beauty, and diverse culture lend to an active lifestyle rich in great food. Hundreds of miles of hiking trails, from the Sonoran Desert to the Sky Islands peaks 9,000 feet above sea level, provide breathtaking views, unforgettable sunsets, and access to nature for all ages and abilities. Challenging biking trails and unforgettable experiences.

Job Summary/Description:

13 NEWS: KOLD is seeking a Digital Sales Media Executive.

Digital advertising is where the growth is — and we're looking for a driven, consultative sales professional ready to lead the charge. This is your chance to sell best-in-class, brand-safe, globally capable ad tech, backed by the market's largest, most dominant local audience platforms.

If you're a seasoned seller or digital agency executive who thrives on winning new business, building real client partnerships, and getting paid for performance — this is the seat you've been looking for.

You will own the full sales cycle — prospecting, discovery, solution design (with internal specialists), proposal, negotiation, and long-term account growth. No limits on your ambition. Just a full digital product suite, expert internal support, and a market ready for you to dominate.

We're hiring a seasoned digital advertising seller who thrives in a primarily outbound environment and can consistently deliver against a $600k annual quota. This role is based in Tucson, AZ, with the capability to target and sell globally.

Duties/Responsibilities include, but are not limited to: 

• Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)
• Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics
• Sell integrated digital advertising solutions, including:
     o OTT / CTV, display/video, YouTube, paid social, retargeting, SEO / local search, paid search / SEM
     o Website/landing page strategy, analytics/measurement, conversion optimization
     o Audience strategy, creative approach, and performance reporting
• Develop multi-product proposals tied to real business outcomes — leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, and more
• Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts
• Maintain accurate CRM hygiene, pipeline coverage, and forecast calls
• Expand accounts through performance reviews, upsells, cross-sells, and renewals

Qualifications/Requirements:

• 2 or more years' experience in digital/media sales preferred, with evidence of prior success working with business clients
• Demonstrates intellect, drive, executive presence, and sales acumen
• The ability to prospect and network with business decision-makers within small, medium, and large organizations
• Proven experience building excellent client relationships
• Excellent troubleshooting and problem-resolution skills
• Possess superb written and verbal communication skills
• Proficient with Microsoft Excel, Word, and PPT

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KOLD-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • At least 2 years of digital or media sales experience with demonstrated success working with business clients
  • Ability to prospect and network with decision-makers across small, medium, and large organizations
  • Proven ability to build excellent client relationships
  • Excellent troubleshooting and problem-resolution skills
  • Superior written and verbal communication skills
  • Proficiency with Microsoft Excel, Word, and PowerPoint
  • Ability to consistently deliver against a $600,000 annual quota

Gray Media Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.

  • Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
  • Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
  • Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.

Gray Media Insights

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The Company
HQ: Tulsa, OK
2,154 Employees
Year Founded: 1897

What We Do

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

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