The Role
The Digital Sales Executive drives new business growth through sales activities, managing the full sales cycle, collaborating with teams, and expanding market presence in the BeNeLux region.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Digital Sales Executive at Coupa:
As a Digital Sales Executive at Coupa, you will play a crucial role in driving 100% new business growth. This role is solely focused on identifying and developing strategic opportunities, managing the full sales cycle, and closing high-value deals. You will work in close collaboration with the Digital Sales Team and Partner Resellers to maximize revenue and ensure a seamless go-to-market approach. Additionally, you will engage with key stakeholders in target organisations, positioning Coupa as the leading spend management platform in the region.
What You'll Do:
- Territory Ownership:Drive sales activities in the region, fully focused on acquiring new business with no responsibility for existing customer management.
- Pipeline Development & Sales Execution: Build and maintain a robust sales pipeline, taking ownership of the entire sales cycle from prospecting to closing.
- Collaboration with Digital Sales & Partner Resellers: Work closely with the Digital Sales Team and Partner Resellers to drive joint sales motions, optimize engagement strategies, and ensure effective execution of go-to-market initiatives.
- Strategic Prospecting & Lead Generation: Identify new opportunities, proactively engage with potential customers, and develop strategies to establish Coupa’s presence in the market.
- High-Value Deal Closing: Engage with multiple stakeholders across departments and levels to navigate complex sales cycles and drive high-value engagements.
- Market Expansion: Identify and execute strategies to expand Coupa’s footprint in Germany, Switzerland, and Austria leveraging both direct and partner-led sales approaches.
What You Will Bring to Coupa:
- Proven track record in enterprise software sales
- Experience working with partner resellers and digital sales teams to drive new customer acquisition
- Exceptional ability to manage complex sales cycles, engage with multiple stakeholders, and close high-value deals
- Executive presence, self-motivation, and a results-driven approach
- Excellent communication, negotiation, and relationship-building skills
- Fluency in German
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Skills Required
- Proven track record in enterprise software sales
- Experience working with partner resellers and digital sales teams
- Exceptional ability to manage complex sales cycles
- Excellent communication, negotiation, and relationship-building skills
- Fluency in German
What the Team is Saying
Aditya Maheshwari
Sr. Software Engineer, Cloud
Alex Moon
Operations Analyst, Order Management
Jose Miguel Jimenez
Procurement
Jessica Fonseca
Technical Support Specialist
Daniela Aristizábal
Associate Planning & Operations Analyst
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Company materials describe comprehensive healthcare and mental wellness programs for employees and their families, positioning well‑being as a core pillar of the package.
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Leave & Time Off Breadth — Generous paid time off, parental leave, and company Wellness Days are highlighted, with remote‑work flexibility available for many roles.
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Parental & Family Support — Family‑focused offerings include parental leave, fertility benefits, family medical leave, and on‑site mother’s rooms to support caregivers.
Coupa Insights
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The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
Typical time on-site:
HR
Ann Arbor
Bangalore office
Bogotá, CO
Boston, MA
Chicago, IL
Dubai, Dubai 48800
Hyderabad office
São Paulo, BR
Shivaji Nagar, IN
Singapore, SG
Tokyo Office
Uppsala, SE
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