Nexstar Media Group is America’s largest local television and media company with 200 owned or partner broadcast stations in 116 markets reaching 212 million people in the US and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices.
The Digital Sales Coordinator and Content Specialist is a dual-purpose role that is responsible for managing key tasks across ad operations, creative development, and internal collaboration. They perform many of the duties, including trafficking digital orders, pulling weekly Inventory and Pacing Reports, analyzing and creating monthly Analytics Reports alongside team members. This position also includes developing creative strategies for our clientele, which involves the planning and execution of digital marketing campaigns across an array of industries. Attendance at pre-onboarding planning, creative, and campaign strategy meetings is required as needed. As the Content Specialist, you are responsible for assisting in content creation that is to be used in a digital capacity (e.g. social media). Coordination with team members to set up shoot dates, should it be required, and film and edit possible videos based on the client’s requests.
Responsibilities:
- Pulling weekly Inventory and Pacing Reports
- Trafficking digital advertising orders
- Analyzing and creating monthly Analytics Reports with team collaboration
- Developing creative strategies tailored to client needs
- Planning and executing digital marketing campaigns across various industries
- Attending pre-onboarding, creative, and campaign strategy meetings as needed
- Working closely with internal teams to ensure smooth campaign execution
- Sharing insights and performance data to optimize future campaigns
- Supporting the development of visual and multimedia assets
- Ensuring content aligns with brand guidelines and campaign strategy
- Assisting in the creation of digital content, especially for social media platforms
- Coordinating with team members to schedule and organize content shoots
- Filming and editing videos based on client specifications and campaign goals
Education:
- Bachelor's Degree in Marketing, PR, Communications, Advertising, Business, or a related fields
Experience:
- Attention to detail with a high standard of accuracy
- Ability to adapt to a fast-paced landscape
- Ability to think creatively and work cross-functionally within the job scope
- Analytical mindset with the ability to interpret data and draw actionable insights
- Software Knowledge: Microsoft Office Applications (Outlook, Excel, PowerPoint, Word), and Adobe Creative suite
Nice To Have Experience:
- Capture and edit video content for social media platforms (Instagram, TikTok, YouTube, etc.)
Key Competencies & Skills:
- Proficient in major social media platforms (Twitter, Facebook, Instagram, LinkedIn, etc.)
- Exceptional project and time management skills with the ability to manage multiple projects at one time and balance multiple priorities
- Creative with a keen eye for detail and branding
- Excellent communication, presentation, and interpersonal skills
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
