Digital Revenue Director

Company Overview
 

HealthStream is the leader in healthcare workforce solutions. We help organizations work better by helping their people work smarter.
 

HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare’s #1 platform. We streamline everyday tasks while improving performance, engagement, and safety – fostering a workplace where people flourish, and care thrives.

Why Join Us

At HealthStream, you’ll have the opportunity to make a meaningful impact on the future of healthcare by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration thrive.

Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care – a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the healthcare industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of healthcare technology innovation, making a recurring impact on the industry.

We’re proud of our values-forward culture that offers our people:
 

• Mission-oriented work
• Diverse and inclusive culture
• Competitive Compensation & Bonuses
• Comprehensive Insurance Plans
• Mental and Physical Health Support
• Work-from-home flexibility
• Fitness Center Reimbursements
• Streaming Good time off for volunteering
• Wellness workshops
• Buddy Program for new HealthStreamers
• Collaborative work environment
• Career growth opportunities
• Continuous learning opportunities
• Inspiring workspaces to collaborate and connect with other HealthStreamers
• Free employee parking at our Resource Centers in Nashville and San Diego

At HealthStream, our thriving culture encourages collaboration and values contributions, allowing our team members to continuously solve big problems and grow. We offer flexibility and paid time off to support work-life integration for all employees, including a hybrid work environment and Streaming Good volunteer day. For team members in commutable distance, HealthStream has Resource Centers in Nashville, TN and San Diego, CA. Our resource centers provide an inspiring workspace to collaborate and recharge as well as company-sponsored onsite social events for development, connection, and celebration.

We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals. As a HealthStream team member, you will help bring this vision to life. If you want to work for a company committed to its values and vision, HealthStream is the place for you!

HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.

Position Information

Position Overview

We’re looking for a Digital Revenue Director to own and scale our digital growth engine. This is an individual contributor role. You will be responsible for driving cost-efficient lead acquisition while also owning direct digital revenue generated through online programs.  

This role has two key KPIs: managing and optimizing cost-per-acquisition metrics and carrying a revenue number for digital programs. This role is designed for someone who thinks like an operator: balancing growth, efficiency, and monetization across digital channels.

This is a hands-on role. You will report to the VP, MissionCare and lead the strategy and execution of paid and organic digital programs, optimizing the full funnel—from traffic to conversion to revenue—without reliance of a team. This role is suited for someone that loves strategy and execution.  You'll be presenting strategies and ideas alongside optimizing campaigns and partners with tech, product, and partners to achieve goals.

Key Responsibilities

You will be responsible for adhering to all HealthStream security policies, procedures, and assigned training.

Digital Acquisition

• Own and optimize B2C cost-per-acquisition (CPA) across all paid and organic channels
• Scale high-performing channels (Google, Meta, programmatic, affiliates, etc.)
• Test and launch new acquisition strategies and growth experiments

Digital Revenue (Self-Serve & Online Sales)

• Own all revenue generated through digital programs without a sales rep (e.g. on product revenue, online affiliates, etc) 
• Optimize conversion funnels, landing pages, and checkout experiences
• Partner with product and marketing to increase conversion rates and average order value
• Shape and scale the digital revenue engine of a rapidly growing platform

Growth & Performance

• Build and manage a repeatable, scalable B2C lead generation engine
• Establish clear KPIs across the funnel: traffic, leads, conversion, revenue
• Continuously optimize for both growth and efficiency
• Partner with B2B to optimize B2B campaigns 
• Be a key driver of growth for myCNAjobs, the nation’s largest network of caregivers

Analytics & Optimization

• Own performance reporting and insights across all digital channels
• Use data to inform budget allocation, channel strategy, and experimentation
• Develop attribution models to understand true ROI

Requirements

• Bachelors degree preferred or equivalent experience.
• A digital operator, not just a marketer—you’ve owned revenue or pipeline tied directly to digital programs
• 8+ years experience in paid acquisition and performance marketing with demonstrated results (previous job board experience is a plus) 
• Proven track record of driving revenue or large-scale acquisition through online lead generation programs
• Strong understanding of conversion optimization, funnels, and digital monetization
• Highly analytical and comfortable making decisions based on data
• Comfortable in a fast-paced, test-and-learn environment
• Experience in the jobs, marketplace, or lead generation space (highly valued)
• Background in high-volume consumer acquisition or two-sided marketplaces
• Experience scaling digital programs with direct revenue accountability

Qualifications

• Solid computer skills- Office Suite 
• Excellent written and verbal communication skills 
• Excellent customer service and communication skills (both verbal and written)
• Accountability to achieving sales and corporate goals. 
• Servant leadership traits required in order to successfully support, guide, lead, and motivate a team while setting clear expectations and building a positive team spirit. 
• Ability to lead in a dynamic and complex team selling environment.
• Ability to communicate well with all levels of personnel.
• Ability to have a point of view and to clearly articulate it have a voice.

Compensation

The salary for this position is $90,000 plus quarterly bonuses.

Benefits

 HealthStream offers a comprehensive benefits package to eligible employees, including: 

• Medical, Dental and Vision insurance 
• Paid Time Off 
• Parental Leave 
• 401k and Roth 
• Flexible Spending Account 
• Health Savings Account 
• Life Insurance 
• Short- and Long-Term Disability 
• Medical Bridge Insurance 
• Critical Illness Insurance 
• Accident Insurance 
• Identity Protection 
• Legal Protection 
• Pet Insurance 
• Employee Assistance Program 
• Fitness Reimbursement 

Are you passionate about enhancing healthcare outcomes and empowering healthcare professionals? Join the HealthStream team and become a HealthStreamer! Together, we can make a difference in the world of healthcare.

Recruitment Fraud Notice: HealthStream is committed to protecting job seekers from recruitment fraud. All legitimate communications from HealthStream’s Talent Acquisition team will come from an official HealthStream email address. HealthStream will never ask candidates to pay fees, purchase equipment, provide banking information, or share sensitive personal information outside of our secure hiring and onboarding process. If you receive a suspicious message claiming to be from HealthStream, please proceed with caution and report it to the appropriate authorities.

Req #48333