dunnhumby

Digital Propositions Lead

Posted 5 Days Ago

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Budapest, HUN

In-Office

Entry level

eCommerce • Retail

The Role

Lead the go-to-market commercialization of Tesco Media propositions across online and offline channels. Develop data-backed positioning, sales narratives, case studies, measurement frameworks, and enablement materials, with a focus on in-store digital screens. Partner with proposition leads, sales teams, agencies, and internal stakeholders to drive client adoption and commercial performance.

Summary Generated by Built In

About dunnhumby

dunnhumby is the global leader in Customer Data Science, helping the world's most ambitious retailers and brands put the customer at the heart of every decision. With nearly 3,000 experts across Europe, Asia, Africa and the Americas, we partner with iconic businesses like Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro to turn data into growth, innovation and measurable value for their customers.

Tesco Media

Tesco Media is the ultimate media partner to brands. Built on unrivalled customer insight, it’s a media owner with soul, scale, and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers, drive creative effectiveness, and grow at the point of purchase.

About dunnhumby

Tesco Media

About the Role

We’re looking for a talented Go-to-Market Propositions Lead to turn our media propositions into commercially successful, sales‑ready solutions. Acting as the bridge between proposition strategy and commercial execution, you'll ensure media propositions across online and offline channels are clearly positioned, compellingly packaged, and successfully activated in the market.

In this role, you will shape data‑backed, value‑driven go‑to‑market strategies, build compelling sales narratives, and translate complex media solutions into simple, actionable offers supported by case studies, measurement frameworks and sales enablement tools. A key focus will be accelerating the commercialisation of our in‑store digital screens proposition.

Working in close partnership with our Digital and Offline Media Proposition Leads, Sales teams, and wider internal stakeholders, you’ll maximise commercial impact and drive client adoption across our full media portfolio.

What we expect from you

Strong experience in media sales, ideally involving integrated media solutions or media packages
Strong experience working within or closely with media agencies, or a background in a media agency environment, with a deep understanding of how agencies plan, buy, and evaluate media
Deep understanding of retail media, media planning, in‑store digital signage, online channels, and shopper insights
Proven experience developing and executing go‑to‑market strategies
Strong commercial mindset with the ability to influence and support sales performance
Experience working cross‑functionally on complex, multi‑stakeholder projects
Ability to simplify complexity through structured, strategic thinking
Comfortable translating solutions into compelling sales narratives, decks, and enablement materials
Experience with measurement frameworks, case studies, and evaluating performance (desirable)
Language Requirements:
- Hungarian: Advanced -required to negotiate and manage relationships with local clients.
- English: Advanced - required for communication with our stakeholders, international team and for internal team collaboration.

What You Can Expect From Us

We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

And we don't just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process — please let your recruiter know what adjustments would help.

Hungary benefits

Healthcare & Protection: Private medical cover through Generali, including hospital stays up to HUF 20,000, surgery up to HUF 500,000 and fracture cover up to HUF 120,000, plus Life Assurance and Accident and Disability cover of 2 x annual basic salary.
Pension: dunnhumby pays 10% and employees pay 4%.
Employee Assistance: A broad range of confidential support, including up to six free sessions for you and your family.
Vouchers & Wellbeing: dunnhumby pays HUF 37,500 through the Vouchers Program for employees to choose between holiday accommodation, canteen spend or leisure activity, alongside wellbeing resources.
Time Off & Family Leave: Between 20 and 30 days' holiday depending on age, 24 weeks' maternity and adoption leave paid at 70% of salary, loyalty days based on service, and one day off for your birthday.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found(here)

Skills Required

Strong experience in media sales, ideally involving integrated media solutions or media packages
Experience working with or within media agencies and understanding agency media planning, buying, and evaluation
Understanding of retail media, media planning, in-store digital signage, online channels, and shopper insights
Experience developing and executing go-to-market strategies
Strong commercial mindset and ability to support sales performance
Experience working cross-functionally on complex, multi-stakeholder projects
Structured, strategic thinking and ability to simplify complexity
Ability to create compelling sales narratives, decks, and enablement materials
Experience with measurement frameworks, case studies, and performance evaluation
Advanced Hungarian language proficiency
Advanced English language proficiency

dunnhumby Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dunnhumby and has not been reviewed or approved by dunnhumby.

Fair & Transparent Compensation — Pay is considered competitive relative to similar-sized firms in several markets. Positive perceptions of the overall pay-and-benefits mix support the view that compensation is broadly fair.
Leave & Time Off Breadth — Paid time off is described as generous, with multi‑week starting allowances plus extras like a paid birthday, loyalty‑based additional days, and periodic early Friday finishes. These features contribute to a favorable time‑off experience across several U.S. locations.
Healthcare Strength — Core coverage includes employer‑verified medical, dental, vision, life, and disability insurance alongside HSA/FSA options. This breadth of coverage is positioned as a solid component of the U.S. package.