Please go through the below KPI. Once you apply you will be invited for the Competency based chat Interview whihc is an AI based tool Sapia. Please take your time and respond to the role based questions. Its an important part of your application processing.
Key Accountabilities
- Proposition
- Deep segment understanding
- Develop the proposition
- Manage the Roadmap
- Steer the GTM
- P&L accountability
- Digital Real Estate Management
- Manage placements such as banners, tiles, carousels, push notifications, and in-app messages to support key propositions and offers.
- Develop and maintain a digital trading calendar aligned with marketing, product, and commercial priorities.
- Campaign Execution & Coordination
- Plan and execute marketing and sales campaigns to drive acquisition, retention, and revenue growth.
- Work closely with Product Owners, Designers, and Content Teams to ensure all assets are aligned with campaign goals and digital brand guidelines.
- Coordinate with Media teams to ensure seamless cross-channel execution and tracking.
- Upsell & Cross-Sell Enablement
- Identify and activate digital levers to increase ARPU and cross-sell rates (e.g., personalized banners, contextual placements, and lifecycle journeys).
- Collaborate with the CRM and Base management team to personalize offers across the customer journey.
- Performance Tracking & Reporting
- Report weekly on campaign and placement performance, highlighting insights and recommendations to improve effectiveness.
- Conduct A/B testing on creative and placements to optimize engagement and ROI.
- Continuous Optimization
- Analyze funnel performance and propose actionable improvements for conversion rate optimization
- Monitor competitor trading tactics and best practices for internal digital real estate development.
Qualifications
- Bachelor’s degree in marketing or business management related field or equivalent experience
Experience
- 3-5 years of experience in digital trading, digital marketing, or eCommerce performance management.
- Strong understanding of digital ecosystems (web, app, CMS, personalization engines).
- Experience with analytics tools (e.g., GA4, Adjust, Adobe, or equivalent) and data visualization/reporting.
- Uplift in traffic and conversion from internal digital estate.
- Performance of key internal placements (CTR, engagement, conversion).
- Volume and revenue contribution from digital upsell/cross-sell campaigns.
- Improved coordination and efficiency in campaign execution cadence.
Skills
- Proven ability to manage multiple campaigns and digital surfaces simultaneously.
- Strong collaboration and stakeholder management skills (across marketing, design, and product).
- Excellent attention to detail, commercial acumen, and execution discipline.
(Once you will go through below Job Description and apply for the role you will be invited for the AI based Competency chat Interview. This is designed for you to respond to role specific questions and help you also to understand the role requirement based on your relevant experience. So please expect the Sepia Interview invite once you complete the application.)
Skills Required
- Bachelor’s degree in marketing, business management, a related field, or equivalent experience
- 3–5 years of experience in digital trading, digital marketing, or eCommerce performance management
- Strong understanding of digital ecosystems, including web, apps, CMS, and personalization engines
- Experience with analytics tools such as GA4, Adjust, Adobe, or equivalent
- Experience with data visualization and performance reporting
- Ability to manage multiple campaigns and digital surfaces simultaneously
- Strong collaboration and stakeholder management skills across marketing, design, and product
- Excellent attention to detail, commercial acumen, and execution discipline
What We Do
Add life to life. Welcome to a vibrant and multiple award-winning telecommunications service provider. Our aim is to bring people and businesses together in what we do best, by offering mobile and fixed services, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. du serves nine million individual customers with its mobile, fixed line, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal. du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. We are the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Additionally, du supports innovative citywide sustainability initiatives aligned with the Dubai 2040 Urban Masterplan and Dubai’s commitment to helping the UAE achieve the UN Sustainable Development Goals and UAE NetZero 2050 initiative. We are building our telecommunication company by taking connectivity to the next level to fit the future and the people need. Therefore, we are providing carrier services, a data hub, internet exchange facilities and satellite service for broadcasters.
