The Role
Manages digital marketing, social media, influencer, UGC, and shopper marketing programs for agency clients. Develops content strategies and creative campaigns, coordinates influencer and creator initiatives, oversees client approvals and program critical paths, researches retail marketing trends, and produces campaign analytics and performance recaps. Supports digital screen demonstrations and activations while presenting results and maintaining client and supplier relationships.
Summary Generated by Built In
The Digital Program Manager manages and executes digital marketing, social media, influencer, and shopper marketing programs for agency clients. This role develops content strategies, leads influencer and creator initiatives, researches emerging retail marketing trends, and identifies innovative ways to bring content to life through Sam's Club activations and other shopper marketing experiences. The position is responsible for content development, user-generated content (UGC) programs, campaign measurement, analytics reporting, and client-facing communication and presentations.
ResponsibilitiesEssential Functions of this Position
- Develops quality content & graphic campaigns & disseminates it through in-store channels, including digital screens, for client programs
- Acts as client liaison for various content approvals, responses, and new initiatives
- Creates monthly recaps of performance for client programs, As well as final program recaps of the same programs
- Monitors competitor activity for clients & agency to keep up with latest trends for content performance
- Management and ownership of program critical paths, weekly meeting agendas and contact reports
- Develops and manages influencer marketing programs for retail clients, including influencer identification, recruitment, contract coordination, content approvals, campaign execution, and performance measurement.
- Conducts ongoing research into retail marketing trends, shopper engagement tactics, content innovation, and creator-led experiences to identify opportunities that enhance activations and client programs.
- Develops user-generated content (UGC) strategies and manages content creation opportunities that deliver authentic brand storytelling across social, digital, and shopper marketing channels.
- Develops creative concepts that integrate influencers, creators, digital content, and shopper engagement into Sam's Club activations, identifying opportunities to enhance demonstrations, roadshows, product launches, and experiential events through innovative content and creator partnerships.
- Other duties as assigned
- Bachelor’s degree in Marketing, Media, Communications, PR, or related fields preferred.
- Three years of relevant work experience
- Researches and recommends innovative ways to bring digital content into physical retail environments.
- Proven ability to adhere to brand-specific voice and transitions between multiple clients efficiently
- Proven technical understanding of popular and new social platforms, and the online services & tools needed to monitor, schedule, and measure social media performance
- Creative and design-minded individual with experience creating compelling, on-brand graphics and copy
- Extensive analytics and reporting knowledge to deliver timely analytics to clients and agency
- Ability to interact with clients and suppliers in a professional and prepared manner
- Willingness to take ownership of assigned tasks
- Ability to work autonomously and effectively under pressure in a fast-paced environment
- Strong organizational and interpersonal skills with the ability to handle multiple priorities
- Excellent interpersonal skills
Ability to keep abreast of emerging digital marketing platforms (mobile, digital signage, innovative digital solutions, social media, apps, etc.)
Assists with the setup and operation of digital screen equipment for in-office demonstrations, client presentations, and off-site activations, ensuring a seamless and engaging experience for clients, shoppers, and stakeholders.
Physical Requirements
- Sit for extended periods (typically 6+ hours per day).
- Use a computer, including keyboard and mouse, for prolonged periods.
- Lift and carry light items (e.g., files, office supplies, laptops, typically 20+ pounds).
- Reach, bend, or stoop occasionally to access files or office materials.
- Maintain focus and attention for long periods of desk-based work.
- Follow clear directions.
- Perform repetitive motions (e.g., typing, clicking) consistently throughout the day.
- Seeing
- Pushing/Pulling
#DiscoverYourPath
About Us Product Connections is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel.
With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt—let’s build something great together.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected]. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)
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#DiscoverYourPath
Skills Required
- Bachelor's degree in Marketing, Media, Communications, Public Relations, or a related field
- Three years of relevant work experience
- Technical understanding of current and emerging social media platforms and tools for monitoring, scheduling, and measuring performance
- Experience creating compelling, on-brand graphics and copy
- Extensive analytics and reporting knowledge
- Ability to manage multiple clients and priorities efficiently
- Strong organizational, interpersonal, and client communication skills
- Ability to work autonomously and effectively under pressure
- Knowledge of digital marketing platforms, digital signage, mobile, apps, and innovative digital solutions
- Ability to assist with setup and operation of digital screen equipment
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The Company
What We Do
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com.
