Marketing Research Senior Analyst

Marketing Research Senior Analyst

The Digital Data Analyst, in the eBusiness Department, is responsible for supporting the Marketing and Digital operations within the AAA organization.  They will provide and communicate insights with actionable recommendations, build actionable dashboards and reports, and work directly with stakeholders. This is a data driven role that requires a level of technical expertise to systematically find value in data. They will also work with many types of data and tools to provide actionable analysis and recommendations.

Responsibilities:

• Perform deep-dive segmentation analysis across disparate data sources to provide measurable, data-driven recommendations for various product lines.

• Design, develop, and maintain high-impact dashboards using Tableau, Adobe Analytics, Splunk, and Quantum Metrics.

• Present complex findings to managers and executives through compelling data storytelling and visualizations.

• Write, optimize, and maintain complex SQL queries to extract data from multiple internal and external sources.

• Optimization & Testing: Provide insights and recommendations for website and mobile app testing, including A/B, multivariate, and personalization strategies.

• Cross-Functional collaboration with marketing, big data, and product teams to implement data-driven solutions.

• Manage multiple projects and deadlines simultaneously with a high level of detail orientation.

Education:

• BA/BS required in Engineering or Science or equivalent work experience.

• MA/MS/MBA or other appropriate advanced degree is a plus.

Job Requirements:

• Minimum 4 years in data analytics, with at least 2 years focused on the SQL and Tableau stack.

• Relevant experience in digital or database marketing and/or product analytics.

• Strong verbal and written skills with the ability to translate logical thinking into clear insights for high-level stakeholders.

• Experience with Python, R, and/or Splunk is a plus

• Familiarity with web analytics tools (Adobe Analytics or Google Analytics) is a plus

• Knowledge of statistical modeling and data science.

• This is a hybrid position

The starting pay range for this position is:

$86,100.00 - $115,000.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

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Remarkable benefits:
•    Health coverage for medical, dental, vision

•    401(K) saving plans with company match AND Pension    

•    Tuition assistance

•    Floating holidays and PTO for community volunteer programs

•    Paid parental leave

•    Wellness programs

•    Employee discounts (membership, insurance,

travel, entertainment, services and more!)

Auto Club Enterprises is the largest club within the national AAA federation. We have nearly 17,000 employees in 24 states helping more than 18 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1900, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

Our organization participates in E-Verify

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).