The Role
Lead development of FIFA's fan-facing digital products for the FIFA Women's World Cup 2027, optimizing acquisition, engagement and retention across web and mobile, delivering commercial digital activations, supporting tournament-time digital operations, driving data-driven product decisions, coordinating cross-functionally, and applying digital innovation including AI to improve personalization and fan experiences.
Summary Generated by Built In
FIFA has established a Local FIFA Subsidiary in Brazil to work together with FIFA Zurich to deliver the biggest women’s sporting event in the world, the FIFA Women’s World Cup 2027™ (“FWWC2027”) that for the first time ever, is hosted in South America in Brazil. Now is your time to be part of the workforce that is creating this unique and unforgettable experience.
Please submit your CV in English, as it will be reviewed by an international team.
Please submit your CV in English, as it will be reviewed by an international team.
THE POSITION
The FIFA Women’s World Cup 2027™ Digital Product Manager will be the driving force behind FIFA’s digital direct-to-consumer experiences for FIFA Women’s World Cup 2027™. Whilst the role will be based in Rio, the successful candidate will act as an integral member of the global Product & Design team, defining fans’ digital journey across FIFA’s owned and operated platforms, notably including FIFA.com and FIFA’s official mobile app.
Reporting to Head of Brand & Marketing, the primary responsibility will involve taking the lead in evolving FIFA’s fan-facing websites and apps specifically for FIFA Women’s World Cup 2027. This will include developing digital activations that support tournament goals and objectives, as well as delivery of commercial value for FIFA’s partners.
With the biggest, most ambitious FIFA Women’s World Cup™ on the horizon, this is your chance to help shape the next generation of digital experiences and grow the Women’s game!
With the biggest, most ambitious FIFA Women’s World Cup™ on the horizon, this is your chance to help shape the next generation of digital experiences and grow the Women’s game!
KEY RESPONSIBILITIES
- Strategic Vision: Play a leading role in defining and developing FIFA’s digital consumer-facing proposition, specifically ensuring products and experiences reflect local fan behaviours and consumption habits, as well as aligning cultural nuances and emerging trends across Brazil and South America.
- Fan Engagement: Support FIFA’s audience growth goals by optimizing acquisition, engagement and retention journeys across owned platforms, as well as contributing to first-party data strategies.
- Value Generation: Partner closely with Commercial and Marketing teams to develop scalable digital activations and integrations that deliver measurable value to fans and partners alike.
- Tournament Planning & Delivery: Become an integral enabler of tournament-time digital operations, delivering high-traffic match moments, live content publishing, rapid issue resolution and cross-functional coordination during competition periods.
- Collaboration: Operate as an integral member of Digital Delivery, working alongside Product Managers located across Europe and acting as the department’s key representative within FIFA27.
- Governance & Communication: Providing clear, consistent updates to senior management and key stakeholders. Participation in cross-functional steering groups to maintain a balance between critical tournament milestones and product scope delivery.
- Drive Innovation: Champion a consumer-first mindset; exploring opportunities for innovation and application of AI-driven solutions to enhance content personalization and discovery, improve operational efficiency and create new fan engagement experiences that resonate with fans globally and locally.
- Data-driven Performance: Establish and track key performance indicators, using a blend of behavioural insights and user research to inform product development priorities, optimise product performance and exceed tournament goals and objectives.
YOUR PROFILE
Education & Qualifications:
- Bachelor’s degree in computer sciences, business management or related discipline
- Relevant product development philosophies, e.g. Agile, are essential
- Relevant project management qualifications, e.g. PRINCE2, highly beneficial
Work Experience:
- 5+ years of product management experience, demonstrating end-to-end experience across the digital product lifecycle; from UX/UI design and roadmap development to rigorous testing and release management.
- Experience working in a direct-to-consumer business, ideally within sports, media or related industries.
- Experience leading complex projects will be highly beneficial, demonstrating aptitude for balancing personal development of others with empowerment to “get the job done”.
- Exceptional communication skills - both written and verbal – to succinctly and confidently interact with a wide range of stakeholders up to and including senior FIFA management.
- Demonstrable experience working autonomously and/or with ambiguity; with an ability to adapt swiftly to organisational change or leverage short-term opportunities.
Competencies:
- Confidence leading multiple projects with autonomy, often with colleagues and/or suppliers located in different territories and time zones.
- Passion for developing consumer experiences and thinking big picture; complimented with a demonstrable understanding of digital product development and design principles.
- Data-driven with an aptitude for harnessing data, forming KPIs, and leveraging consumer insights to make informed decisions.
- Comfortable working with senior stakeholders and cross-functional teams across FIFA, each with varying degrees of digital maturity and technical understanding.
- Willingness to travel to other FIFA offices and venues, typically in Zurich, as well as relocating to another location for a period of time, e.g. during FIFA Women’s World Cup in 2027.
Languages:
- Fluent in Portuguese and English.
- Proficiency in another official FIFA language, such as Spanish, is a benefit.
Technology:
- Strong knowledge of digital direct-to-consumer ecosystems, including mobile and video.
- Solid understanding and passion for digital innovation, including application of AI
- Experience with industry-standard solutions, e.g. Figma, Asana and Confluence
Requirements:
- Right to work in Brazil.
- Ability to re-locate to Rio de Janeiro.
About
We are FIFA, the global governing body for football.Our vision is to make football truly global, diverse and inclusive, for the benefit of the entire world. The last FIFA World Cup in Qatar in 2022 attracted more than 5 billion viewers and the last FIFA Women's World Cup in Australia and New Zealand in 2023 was the greatest-ever FIFA Women's World Cup that inspired millions of girls and women around the globe. The opportunities for growth are exciting.We are a modern organisation with over 800 passionate employees who are Living Football every day. Our headquarters are based in Zurich, Switzerland, and we have offices in Miami, Paris and Rabat, plus eleven regional offices from New Zealand to India, South Africa, Panama and Paraguay.
Skills Required
- Bachelor's degree in computer sciences, business management or related discipline
- Relevant product development philosophies (e.g., Agile)
- Project management qualification (e.g., PRINCE2)
- 5+ years of product management experience across the digital product lifecycle
- Experience in direct-to-consumer business, ideally within sports or media
- Experience leading complex projects and teams
- Exceptional written and verbal communication skills
- Ability to work autonomously and adapt to ambiguity
- Fluency in Portuguese and English
- Proficiency in another FIFA language (e.g., Spanish)
- Strong knowledge of digital D2C ecosystems including mobile and video
- Understanding and interest in digital innovation, including AI applications
- Experience with Figma, Asana and Confluence
- Right to work in Brazil
- Ability to relocate to Rio de Janeiro and willingness to travel for work/tournament periods
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The Company
What We Do
FIFA (Fédération Internationale de Football Association) is the international governing body for association football, futsal, and beach soccer. It is responsible for organizing major international tournaments, such as the World Cup, and works to grow the game globally, promote inclusivity, and advocate for integrity and fair play. Headquartered in Zurich, Switzerland, it oversees 211 national associations and invests in football development worldwide to ensure the sport remains accessible and beneficial to all.
