Digital Product Manager

Description

EVEREVE inspires women to move forward in their fashion so that they feel fully alive. By offering modern, curated trends from 150+ brands, including our own best-selling line—along with warm, genuine advice—we deliver a styling experience made personal. Our 110+ stores, booming e-commerce business, and fast-growing subscription box service, Trendsend, reach over two million customers every year.

Living our core brand values and treating everyone with HEART (humility, empathy, authenticity, relationships, tenacity) creates a shared purpose and collaborative community—and it's also a key part of our success. Join our team to help shape the future of an ever-growing, ever-evolving brand

EVEREVE is seeking a Digital Product Manager to own the end-to-end digital shopping experience across desktop, mobile web, and app, with emphasis on discovery, acquisition, and the first paths customers take into product. This role will translate customer needs, business goals, data, AI opportunities, and technical feasibility into a clear roadmap that improves how customers find, evaluate, and engage with EVEREVE product. As Product Management continues to evolve at EVEREVE, this person will bring strong product experience, operating rigor, and practical AI fluency to help build scalable, enterprise-level product practices.

 This role is onsite at our Edina, MN Headquarters, it is not a remote position.  

Duties & Responsibilities

• Own the product strategy and roadmap for EVEREVE’s desktop, mobile web, and app shopping experiences, including search, navigation, collections, landing pages, content surfaces, ad-to-site journeys, and guided entry flows.
• Define and move key discovery and acquisition outcomes, such as first-touch to product interaction, search-to-product rate, navigation engagement, organic session growth, and conversion quality.
• Lead SEO, AEO, and GEO product strategy by partnering with Engineering, Analytics, Marketing, and Site Merchandising on crawlability, site structure, schema, product data enrichment, and AI-driven discovery channels.
• Build stronger entry experiences across paid, organic, email, social, and app traffic through intent-based routing, dynamic landing experiences, and personalized shopping paths.
• Use funnel data, session behavior, search queries, navigation patterns, customer feedback, and AI-enabled insights to identify opportunities and translate them into prioritized product initiatives.
• Own experimentation end-to-end, from hypotheses and success metrics through launch, readout, and iteration.
• Lead multi-phase initiatives across Engineering, UX, Analytics, Site Merchandising, Creative, Marketing, Stores, external technology partners, and senior stakeholders.
• Identify practical AI applications that improve discovery, personalization, product data quality, content efficiency, decision-making, and operational leverage.
• Help evolve Product Management discipline by modeling strategic clarity, KPI ownership, prioritization rigor, customer-first thinking, and scalable ways of working.

Requirements

•   5+ years of digital product management experience in retail, e-commerce, omnichannel, marketplace, consumer shopping, or acquisition/discovery product domains.
• Track record owning complex desktop, mobile web, and app customer journeys and improving measurable outcomes such as conversion, engagement, product discovery, search performance, retention, or acquisition efficiency.
• Strong product fundamentals across customer discovery, roadmap development, prioritization, requirements definition, experimentation, analytics, stakeholder alignment, executive communication, and post-launch optimization.
• Experience with discovery, acquisition, or top-of-funnel product surfaces such as search, navigation, landing pages, content systems, personalization, SEO, AEO, GEO, or paid/organic entry experiences.
• Practical AI fluency, with the ability to identify useful AI-enabled opportunities, evaluate tradeoffs, partner with technical teams, and ensure customer-facing applications are responsible, brand-right, trustworthy, and measurable.
• Comfort operating in ambiguity, influencing without authority, and building structure where Product practices are still forming.

Preferred Experience

• Experience with Shopify or similar commerce platforms, plus merchandising, content, search, analytics, experimentation, and personalization tools.
• Experience building acquisition, discovery, personalization, app, lifecycle, AI-driven search, GEO, product data enrichment, recommendation, or content automation capabilities.
• Interest in fashion, styling, retail, and intuitive customer experiences that reflect the EVEREVE brand.

EVEREVE Benefits and Perks: 

• Self-Managed PTO: Time off is yours to plan and use as you need it
• Affordable Health Insurance: 80% employer-paid premiums for medical and dental for team members; 50% covered for eligible partners, spouses and dependents
• Parental Leave: Generous paid leave benefits for maternity, paternity and adoption to enjoy time with your growing family
• Flex Spending Accounts: Benefit from pre-tax savings for out-of-pocket healthcare or dependent/daycare costs
• Additional Insurance: Company paid life insurance and short-term disability
• 401k +5% Match:?Contribute to your financial future and receive a 5% company match with immediate vesting upon enrollment
• Fashion Discount: Enjoy a 30% discount on all merchandise purchased in-store or online, excluding Trendsend. EVEREVE team members are also eligible for a 30% discount online and in-store at Jaxen Grey.
• Flexible Work Model: Offers work from home flexibility with 4-day in-office presence to build connection with team members
• Culture of Purpose: Experience a culture of purpose and growth rooted in our HEART Values – Humility, Empathy, Authenticity, Relationship and Tenacity