POSITION SUMMARY:
The Associate Digital Product Manager supports the commitment to building innovative digital solutions to further the organization’s mission of inspiring everyone to love, enjoy and conserve the outdoors. This position is a customer centric role, focused on translating the needs of the customer into online business opportunities. This position has an e-commerce mindset, a coherent understanding of web development technologies and practices, and excellent analytical, organizational, and communication skills.
This is an in-office role that requires being onsite in Springfield, Missouri.
ESSENTIAL FUNCTIONS:
- Explores and expands opportunities that lead to business outcomes, product outcomes and traction outcomes with design and development partners.
- Engages in continuous discovery – benchmark the products, conduct primary research, interview product users and business stakeholders, distill insight from analytics, user testing and replays.
- Defines the opportunity and makes a case for why the approach represents a win for both the business and for the customers with supporting KPIs.
- Documents findings with written objectives and underlying assumptions and focuses the efforts with user stories and criteria that define what winning looks like.
- Collaborates with UX and interaction designers, business analysts and web developers to define functional requirements and test criteria, and to finesse the hand-off to development + QA.
- Partners with business owners and product teams to craft product roadmaps that lead to optimal outcomes while maximizing agility and responding to changes in approach / marketplace.
- Manages the backlog for the digital products / stories / tasks.
- Writes product objectives, KPIs, user stories and test criteria.
- Leads / facilitates solution design, feature development, QA and acceptance testing.
- Partners with cross functional teams to align on feature development and prioritization.
- Partners with IT / PMO to prioritize backlog / manage resources to assure on-time delivery.
- Develops product positioning and messaging to assure differentiation from competitors.
- Monitors and evaluates product performance / lifecycle to iterate and improve capability.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Bachelor's Degree in Business, Computer Science, Information Systems, or an unrelated discipline with demonstrable experience in digital product management and e-commerce
- Experience: 3+ years’ digital product management or directly related experience
- Ideally, experience with Quantum Metric platform or Adobe Analytics
KNOWLEDGE, SKILLS, AND ABILITY:
- Strong analytical, prioritization, and negotiating skills
- Usability and customer experience planning / design a plus
- Familiarity with Atlassian product set (Jira, Confluence) and Agile practices
- Passionate about building great products and solving customer and business problems
TRAVEL REQUIREMENTS:
- 10%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [email protected].
Bass Pro Shops Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bass Pro Shops and has not been reviewed or approved by Bass Pro Shops.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA/FSA options and an advertised employer HSA credit for eligible plans. Wellness programs plus life and disability insurance provide additional coverage.
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Leave & Time Off Breadth — Paid vacation, sick time, and holiday pay are available for eligible team members. Hourly employees have seen enhancements to early‑tenure paid time off in recent updates.
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Wellbeing & Lifestyle Benefits — Substantial merchandise discounts and savings at company restaurants, resorts, and attractions are a standout perk. A hardship fund offers one‑time grants for qualified needs.
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What We Do
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors. Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.






