You will join this newly formed team, led by our Head of Product & Experience, working closely with UX Designers, the Webshop organization, and Product Owners in Business Technology, who own delivery and sprint execution.
Your Role
As Product Manager – Easy to Buy (Pre-Purchase & Purchase Experience & Fit), you own the end-to-end journey that enables customers to buy easily and with confidence. Your mission is to remove friction and reduce uncertainty, helping customers make the right product choice, especially when it comes to fit, sizing, and product understanding, and checkout with ease.
You are responsible for the journey from product exploration to order confirmation, including product listing pages (PLPs), product detail pages (PDPs), product presentation, sizing & fit, cart, checkout, and payments.
You build on the discovery journeys created by Inspire to Buy by ensuring customers can confidently select, decide, and complete their purchase.
You lead product discovery, prioritization, and optimization, while Product Owners in Business Technology manage delivery execution. You remain closely involved to ensure customer impact, quality, and performance.
What You’ll Do
Own the vision, roadmap, and priorities for the pre-purchase and conversion experience
Optimize PLPs and PDPs to support decision-making and drive conversion
Improve product presentation (imagery, descriptions, attributes, reviews) to reduce purchase hesitation
Own sizing & fit as a key differentiator, including size guides, fit tools, and emerging solutions like AI recommendations or virtual try-on
Reduce friction in cart and checkout flows, improving usability and minimizing drop-offs
Optimize payment options and guest vs. logged-in experiences
Drive conversion and performance through experimentation, CRO, analytics, and A/B testing
Use customer insights and journey analysis to continuously improve the buying experience
Partner closely with UX, E-commerce, Buying, Marketing, Engineering, and Product Owners
Ensure a consistent and seamless buying experience across all digital channels
Act as a product-led change agent, driving customer-centric and data-informed decisions
Success Metrics
PDP & PLP Conversion Rate
Add-to-Cart Rate
Cart-to-Checkout Conversion
Checkout Drop-Off Rate
Payment Success Rate
Average Order Value (AOV) & Units Per Transaction (UPT)
Impact of Sizing & Fit solutions on conversion
What You Bring
7+ years of Product Management experience in e-commerce or customer-facing digital platforms
Proven track record in conversion optimization and customer experience improvement
Strong expertise in product discovery, experimentation, CRO, and analytics
Deep understanding of customer decision-making in online shopping
Experience with sizing, fit, or product experience optimization is a plus
Strong stakeholder management and communication skills
Experience working cross-functionally with UX, Engineering, Buying, Marketing, and Product Owners
Experience with analytics and experimentation tools such as ContentSquare and Kameleoon is a plus
A customer-first mindset combined with strong commercial focus
What we offer
25 days of annual leave, with the option to buy or sell up to 4 additional days
Hybrid work model, combining office and remote working
Possibility to work from abroad for up to 2 weeks per year
An international work environment, working with teams across different countries
Travel allowance to support commuting costs
Access to the Hunkemöller Academy for professional development
25% employee discount on all Hunkemöller products
Please note: We take care of our recruitment directly at Hunkemöller. For this reason, we kindly ask agencies not to reach out, and applications sent by email cannot be considered. If you’re interested in this role, we’d love to receive your application via our official career channels.
At Hunkemöller, we are building a digital experience where every woman can discover her perfect fit, choose with confidence, and return because she feels understood. As we evolve into a more customer- and product-led organization, we are building a new Product & Experience team within E-commerce to shape the future of our digital platform.Skills Required
- 7+ years of Product Management experience in e-commerce or customer-facing digital platforms
- Proven track record in conversion optimization and customer experience improvement
- Strong expertise in product discovery, experimentation, CRO, and analytics
- Deep understanding of customer decision-making in online shopping
- Experience with sizing, fit, or product experience optimization
- Strong stakeholder management and communication skills
- Experience working cross-functionally with UX, Engineering, Buying, Marketing, and Product Owners
- Experience with analytics and experimentation tools such as ContentSquare and Kameleoon
- A customer-first mindset combined with strong commercial focus
What We Do
Hunkemöller is committed to being a much-loved, social, and inclusive brand. We take pride in creating an environment where people not only love to work but also become true brand ambassadors. Our purpose and values have undergone a transformation, our purpose is to inspire and empower women to be their most beautiful and authentic selves, together we lift each other up! Our values emphasize what we hold as fundamental to our brand identity: Empowering, Playful, In-touch, Inclusive, Inspiring, and Responsible. With these principles we are shaping our culture, steering our actions and aligning with our expanding dedication to setting industry benchmarks in inclusivity and responsibility through innovative and sustainable initiatives. With a robust presence spanning over 900 stores across 15 countries, we are on a trajectory of continuous growth. Our commitment to World-Class service is not just a promise but a reflection of our ethos, extending seamlessly across channels and locations, including our upcoming opening of our state-of-the-art Distribution Center in Almere, aimed at stream-lining productivity, and boosting efficiency for our customers. Hunkemöller proudly holds the prestigious title of TOP EMPLOYER in the Netherlands for 2024, marking seven consecutive years of winning, while Germany maintains a 5-year streak. In Denmark, we are back-to-back winners for the 2nd year, a testament to our unwavering commitment to our people and the utmost care we invest in our employees
