Digital Product Designer

Posted Yesterday
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Soho, PA, USA
Hybrid
115K-120K Annually
Mid level
eCommerce • Retail • Travel
Away is a modern lifestyle brand creating thoughtful products designed to transform travel.
The Role
Design responsive e-commerce experiences from discovery to post-purchase. Create user flows, wireframes, prototypes, and final specs; run A/B tests; partner with product, engineering, and analytics; maintain design system and iterate using user research and data; leverage AI and LLM tools to accelerate design workflows.
Summary Generated by Built In
About Away

We believe travel makes us better. Launched in 2016 with one perfectly designed carry-on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone.

Join The Crew

We are hiring a Digital Product Designer to join our Digital team. This role reports to the Sr. Manager, Digital User Experience and takes Away further by executing and supporting UX and digital design work for our responsive mobile and desktop e-commerce experiences.

In this individual contributor role, you will seamlessly alternate between strategic planning and hands-on execution. Working across cross-functional teams, you will elevate the Away customer experience from discovery to post-purchase by creating responsive web designs and launching A/B tests. You will utilize Shopify and other specialized tools to bring digital concepts to life, while also helping the UX and Digital teams explore how AI can enhance our workflows, boost speed, and improve design quality.

What you’ll do as the Digital Product Designer
  • You’ll execute and support UX and digital product design work for responsive ecommerce experiences across mobile and desktop, ensuring our digital experiences are simple, intuitive, engaging, and brand-right

  • You’ll manage design tasks from brief through launch, including creating sketches, user flows, wireframes, and final design specs, while partnering on user research and QA support

  • You’ll identify, plan, and solve design problems, translating customer insights and feedback into design solutions that improve the shopping journey

  • You’ll support the building and updating of digital experiences, collaborating with engineering and product to utilize Shopify, GemPages, or similar ecommerce/CMS tools to ensure design intent matches implementation

  • You’ll collaborate with your manager and functional leads to set up, QA, launch, and iterate on A/B tests and other digital experiments based on your designs

  • You’ll partner regularly with peers across Ecommerce, Digital Product, Creative, Brand, and Engineering to bring new digital experiences and optimizations to life

  • You’ll utilize customer insights, analytics, and test results to inform design decisions and consistently identify opportunities for improvement

  • You’ll proactively participate in retrospectives and team discussions to identify gaps and make recommendations that improve our UX and digital workflows

  • You’ll embody Away’s core values and actively help maintain our design system, UX patterns, and digital design standards to ensure consistency across customer touchpoints and how Away shows up across them

Who you are
  • You have a minimum of 4 years of experience in digital product/UX design, with a strong portfolio showcasing responsive web experiences across mobile and desktop

  • You have past experience designing for a consumer brand or retail business, and are well-versed in designing conversion-focused, customer journey-driven experiences; Shopify, GePages, and/or CMS tools experience is strongly preferred

  • You have experience with design tools such as Figma and are highly comfortable creating user flows, wireframes, prototypes, design specs, and polished UI design

  • You have experience utilizing analytics, research, customer feedback, and/or A/B testing to inform your design decisions and consistently identify areas for improvement

  • You have experience and enthusiasm leveraging AI-powered design tools (e.g., Figma AI plugins, generative layout assistants) to accelerate the concept-to-wireframe phase while maintaining strict brand alignment

  • Ability to utilize Large Language Models (LLMs) to synthesize qualitative user research, heatmaps, and A/B testing data into clear, proposed UX action items to review and prioritize with your team

  • You’re a human-centered designer who values design research and knows how to apply customer insights pragmatically to design problems within business and technical constraints

  • You are comfortable working in a small, nimble team where no task is too small and where strong design judgment, ownership, and adaptability matter

  • You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand

  • You’re agile, and motivated by a fast-paced and ever changing environment

  • You’re passionate about transforming travel for all (but that’s a given!)

Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you.

Who We Are
  • We’re travelers. Travel is about the journey - the transformative experiences and the growth each trip offers. All employees are encouraged to take time to get away through our variety of time away from work offerings. 

  • We’re driven. The work we do matters and collectively drives impact. No matter the job title, everyone at Away is a meaningful contributor in unlocking our ever growing potential.

  • We’re supportive. We value the entirety of your life's journey, not just the milestones. You'll find an environment that celebrates balance, understanding that your personal passions and commitments outside of work, are threads of the same fabric that makes you unique.

What We Offer

Our total rewards are inclusive of both compensation and benefits. What we offer within a salary range is dependent on a number of factors, including scope and qualifications for the role, skillset, and balancing internal equity relative to other Away employees. Salary and benefit offerings are reviewed during phone screenings to ensure alignment.

  • Compensation: $115,000.00-$120,000.00 annually

  • This role is eligible to participate in Away’s Annual Company Performance Incentive Bonus Plan, the terms of which are determined at the discretion of the company

  • Equity Grant: commensurate with level determined at the discretion of the company

  • Benefits Overview:

    • Take care of yourself and your family through our health insurance offerings

    • Invest in your future by participating in our 401(k) (with a company match!)

    • Find balance through our many paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave - just to name a few!)

    • Build your travel uniform through discount codes, product stipends, and giveaways

    • Give back through company-sponsored volunteer and charitable opportunities

How We Work

This is an office-based position that works from our Soho, NYC office four days a week. Our working hours are 9am-6pm et, but we embrace a common-sense approach to flexibility in the workplace. It’s about being present, engaged, and balancing work with real-life needs.

Our Commitment

As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.

EEOC Statement: 

Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability. 

Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected].

Skills Required

  • Minimum of 4 years experience in digital product/UX design
  • Portfolio showcasing responsive web experiences across mobile and desktop
  • Experience designing for a consumer brand or retail business, focusing on conversion and customer journeys
  • Experience with Shopify, GemPages, or similar CMS/ecommerce tools
  • Proficiency with design tools such as Figma (including Figma AI plugins)
  • Experience creating user flows, wireframes, prototypes, and final design specs
  • Experience utilizing analytics, user research, customer feedback, and A/B testing to inform designs
  • Experience and enthusiasm for leveraging AI-powered design tools and generative layout assistants
  • Ability to use Large Language Models to synthesize qualitative research, heatmaps, and A/B test data into actionable UX items
  • Strong collaboration with cross-functional teams and ability to QA and iterate on implemented designs
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The Company
HQ: New York, NY
400 Employees
Year Founded: 2016

What We Do

Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. The company launched in 2016 with one perfectly designed carry-on and has since expanded to offer an array of luggage and travel essentials built for the modern traveler. Headquartered in New York City, with teams in London and Toronto, Away currently ships products to over 35 countries around the world. Away has been named one of Fast Company’s “World’s Most Innovative Companies” and has been recognized on TIME’s list of “Best Inventions.” To learn more, visit awaytravel.com.

Why Work With Us

Travel is powerful—but it’s not always accessible. We want to change that. That means creating a culture of belonging and inclusivity, where our employees can bring their full, authentic selves to work. We believe that travel should be an opportunity available to everyone, and that means it has to start with us.

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