WFLA News Channel 8 is looking for a video-savvy Digital Producer with top-notch writing skills who thrives in a fast-paced environment and has a vision for what news and other content can and should be on digital, social, and streaming platforms. If you’re outside of the box, we want to hear from you!
WFLA digital producers are leaders in the newsroom. They enterprise and develop quality original content that follows the highest journalistic standards and provides a rich experience for our audience. They’re storytellers who are plugged into the community and crush it when it comes to social listening. Digital producers are all about our audience members whenever and wherever they are, and on whatever device they’re using.
The person who joins us in this position will have an audience-first approach in producing and sharing WFLA.com content across all platforms including the News Channel 8 CTV app. We operate as one content team in our newsroom, which means the digital producer will work closely with other content creators including broadcast producers, photojournalists, and reporters.
Our digital producers are at the core of the flow of information. They are in continual contact with members of our community and are key in communicating things out to the entire content team.
RESPONSIBILITIES
- Produce audience-first, engaging storytelling through digital articles, videos, social media, push alerts, live streams, and interactive elements
- Social listening: monitor social chatter and track trending stories via Chartbeat, Google Trends, and our social media platforms; report findings to newsroom
- Urgently and aggressively report news online as it happens
- Focus on accuracy and balance in stories and social content through copy editing and training of staff
- Produce, shoot, and/or edit videos for WFLA.com digital and streaming platforms
- Generate web traffic through Search Engine Optimization best practices, website management, app management, push notifications, and application of advanced social media skills
- Work with all newsroom team members on content coverage, digital-broadcast coordination, and social listening
- Use digital and social analytics to inform editorial decisions
- Implement best practices on WFLA digital, streaming, and social media platforms
- Ensure newsroom upholds journalistic integrity and the WFLA brand across platforms
- Other duties as assigned by Manager
Requirements and Skills:
- Two years of experience in digital content and journalism
- Strong multi-tasking abilities
- Organized, technical problem solver and quick decision-maker
- Capable of researching, interviewing, and writing original news articles
- Knowledge of SEO best practices and AP Style
- Enjoys working in teams and has excellent interpersonal skills
- Ability to learn new technology and applications independently and quickly
- Strong communicator
- Some schedule flexibility (nights, weekends, early mornings)
- Regularly meets measurements of success
- Understanding of Adobe Analytics; Chartbeat experience a plus
- Proficiency in MS Office; HTML experience a plus
- Basic proficiency in the Adobe suite a plus
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
