Digital Producer

Reposted 14 Hours Ago
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Kansas City, MO, USA
In-Office
Mid level
Digital Media • News + Entertainment
The Role
Lead newsroom transition to multi-platform publishing by producing, shooting, editing and writing digital stories; train staff on social and web strategies; manage social campaigns, calendar content, ensure editorial standards, and drive viewers to TV.
Summary Generated by Built In

The Digital Producer leads the transition from broadcast-focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air. 

  • Develops and leads winning strategy for station content 

  • Expert understanding of Facebook, Twitter, and other social media platforms 

  • Reviews copy and corrects errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines 

  • Use our xocial media and website to build and reinforce brand recognition and drive viewers to television 

  • Determines a story's emphasis, length, and format, and organizes material accordingly 

  • Researches and analyzes background information related to news stories to provide complete and accurate information 

  • Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions 

  • Pitches on-brand local and trending stories during meetings 

  • Checks reference materials such as books, news files or public records to obtain relevant facts 

  • Shoots and edits content for digital 

  • Produces reports for all platforms 

  • Ensures that all content meets company standards for journalistic integrity and production quality 

  • Builds and calendars digital campaigns to promote local shows and specials 

  • Writes stories for the web and other digital platforms 

  • Performs other duties as assigned 

  • Finds new ways to use social media and our website to engage with viewers 

 

Requirements & Skills: 

  • Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred 

  • Proficiency in Associated Press style and Adobe Photoshop preferred 

  • CSS, Flash and other relevant technology skills are a plus 

  • Maintain positive work environment through active team participation and cooperation with co-workers in all departments 

  • Respond positively to feedback 

Skills Required

  • Degree in journalism
  • Daily newspaper or news site experience
  • Expert understanding of Facebook, Twitter and other social media platforms
  • Shoots and edits content for digital platforms
  • Writes stories for the web and other digital platforms
  • Reviews copy and corrects errors, following editorial style and formatting guidelines
  • Researches and analyzes background information to provide accurate reporting
  • Builds and calendars digital campaigns to promote shows and specials
  • Proficiency in Associated Press style
  • Proficiency in Adobe Photoshop
  • CSS and Flash skills
  • Live, working web samples and/or print pages
  • Maintain positive team participation and cooperation with co-workers
  • Respond positively to feedback
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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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