BigCountryHomepage.com (KTAB/KRBC) is looking for a driven Digital News Producer/Digital Reporter to join our award-winning digital team. If you thrive on breaking news, creating compelling content, and winning the story, you'll fit right in. Join the dominant news team in West Texas, where innovation, collaboration, and great journalism set us apart.
Position Overview
The Digital News Producer is responsible for creating, publishing, and optimizing news content across all digital platforms — including website, mobile apps, CTV/OTT channels, and social media. This role requires strong news judgment, visual storytelling, quick turnaround, and a digital-first mindset. The ideal candidate can write, shoot, edit, and publish content independently while also working collaboratively with the newsroom. #LI-ONSITE
Key Responsibilities
- Write, edit, and publish news articles, breaking news alerts, live updates, and feature content for web and mobile.
- Shoot and edit photos and video for digital and social platforms.
- Upload and manage video clips, livestreams, and OTT/CTV programming using newsroom CMS and video platforms.
- Produce short and long-form video content using Adobe Premiere, Photoshop, Audition, Canva, or similar tools.
- Appear on camera for explainers, digital hits, interviews, or live social segments when needed.
- Create engaging headlines, push alerts, and metadata optimized for SEO and social performance.
- Monitor scanners, social feeds, and wires for breaking news and emerging content opportunities.
- Collaborate with broadcast producers, reporters, and photographers to convert on-air content into digital-first stories.
- Execute social media strategy by posting and scheduling content across Facebook, X/Twitter, Instagram, YouTube, TikTok, and others.
- Track performance using analytics tools (Adobe/Google Analytics, Chartbeat, CrowdTangle) and adjust strategy accordingly.
- Ensure all content meets journalistic, legal, and ethical standards.
Qualifications
- Bachelor’s degree in Journalism, Digital Media, Communications, or equivalent newsroom experience.
- Strong writing, spelling, and AP Style proficiency.
- Familiarity with CMS platforms (e.g., WordPress, Arc, Bitcentral, Lakana, Clickability).
- Proficient in shooting and editing both photos and video using DSLR, mobile, or ENG equipment.
- Strong understanding of SEO, social media strategy, and audience behavior.
- Ability to multitask and thrive in a deadline-driven environment.
- Flexible schedule — must be able to work nights, weekends, and holidays as news demands.
Preferred Skills
- Confident on-camera presence and/or hosting ability.
- Fluent in Adobe Creative Suite (Premiere, Audition, Photoshop) and Canva.
- Experience with livestreaming, OTT/CTV publishing, and YouTube optimization.
- Bilingual (English/Spanish) strongly preferred.
- Interest in visual formats — reels, explainers, graphics, or interactive storytelling.
SCAM ALERT: Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected].
Skills Required
- Bachelor's degree in Journalism, Digital Media, Communications, or equivalent newsroom experience
- Strong writing, spelling, and AP Style proficiency
- Proficient in shooting and editing photos and video using DSLR, mobile, or ENG equipment
- Proficient in Adobe Creative Suite (Premiere, Photoshop, Audition) and Canva
- Familiarity with newsroom CMS platforms (WordPress, Arc, Bitcentral, Lakana, Clickability)
- Experience uploading/managing video, livestreams, and OTT/CTV programming
- Experience with analytics tools (Adobe/Google Analytics, Chartbeat, CrowdTangle) and using data to guide strategy
- Strong understanding of SEO, social media strategy, and audience behavior
- Ability to multitask and thrive in a deadline-driven environment; flexible schedule (nights, weekends, holidays)
- Confident on-camera presence and/or hosting ability
- Experience with livestreaming, OTT/CTV publishing, and YouTube optimization
- Bilingual (English/Spanish)
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
