Digital Platforms Specialist

Summary

Job description

Based in our Tokyo office, this is a role for someone who enjoys technical problem-solving, cares deeply about accuracy, and can act as a bridge between global engineering teams, local business stakeholders, and our strategic partner, Canon, translating technical topics into clear, actionable communication.

What you will do:

Platform Operations & CMS Ownership

• Independently oversee the corporate website & eStore branches for ESET Japan, ensuring accuracy, consistency, and alignment with global standards.

• Maintain, update, and optimize on-site content across CMS platforms (pages, prices, SKUs, tags, banners, localized content).

• Create and configure new products, SKUs, discounts, and ensure all pricing flows are correct across the customer journey.

• Adapt and localize global digital campaigns for the Japanese market, ensuring language, UX, and terminology follow local expectations and Canon alignment.

• Implement and validate tracking (GA4, pixels, events) to support acquisition experiments and on-site SEO performance.

• Support the design and creation of landing pages, email templates, and localized assets for tactical initiatives.

Technical & Integration Responsibilities

• Act as a technical bridge for Japan across our multiple internal CMS ecosystem, helping investigate and triage integration issues.

• Understand and troubleshoot order flows, subscription logic, and Japan-specific edge cases (e.g., GMO incidents, GeS_order_finish behaviours).

• Read and interpret APIs, JSON fields, release notes, integration diagrams, then explain findings in simple language to Canon and internal teams.

• Test and validate all published pages across multiple devices, operating systems, and browsers; conduct structured QA and report bugs with clarity.

• Contribute to CMS feature rollouts, advanced configurations, and backend settings updates.

• Support technical setup and maintenance of web forms (e.g. Eloqua) when required by local marketing.

Localization & Japan Market Quality

• Ensure Japanese UX quality: correct language tone, terminology alignment with Canon, product naming consistency, and JP-specific page variants.

• Upload localized content, news, blogs, and press releases from local teams.

• Monitor changelogs, new functionalities, and global releases, ensuring Japan remains compliant with website guidelines and best practices.

SEO & Performance

• Maintain SEO attributes (metadata, redirects, rich snippets, technical SEO) based on recommendations from the global SEO team.

• Identify site errors, broken eStore links, and troubleshoot issues proactively.

• Support CRO experiments and contribute to optimizing customer journeys across the eStore, primarily from an execution and validation perspective.

Cross-functional Collaboration

• Work with external digital agencies to implement approved features and content updates.

• Provide insights and recommendations to local/global digital marketing teams to improve usability, performance, and online presence.

• Participate in creative brainstorming sessions from an execution and feasibility perspective, helping translate ideas into concrete, implementable actions.Assist in reporting and analysis: quarterly metrics on traffic, engagement, conversion, and performance, with proposals for improvement.

General Responsibilities

• Support additional web-related tasks as assigned by team leads or global counterparts in line with department objectives.

Requirements

Must-have (Core Requirements)

• 3+ years of experience in website, eCommerce, or digital platform operations.

• Strong hands-on experience with CMS platforms (TYPO3, WordPress, Drupal, Kentico, or similar).

• Ability to read and understand technical documentation (APIs, JSON, integration specifications).

• High attention to detail; comfortable working in accuracy-critical environments.

• Experience with QA/UAT execution, structured bug reporting, and validation processes.

• Structured thinker, able to identify symptoms, test hypotheses, and perform first-line issue triage.

• Strong ability to manage multiple parallel tasks and coordinate across stakeholders.

• Calm, professional demeanor under pressure, especially during incidents impacting customers.

• Clear communicator who can summarize issues, impact, and next steps for both technical and non-technical audiences.

• Ability to translate complex English technical information into clear, concise Japanese.

• Comfortable working with local teams, global platform owners, and external partners in a multicultural environment.

Nice-to-have (Preferred / Plus)

• Familiarity with digital marketing fundamentals (SEO basics, tracking concepts, CRO support).

• Experience with HTML/CSS/JavaScript for frontend troubleshooting and minor adjustments.

• Exposure to SEM/PPC, analytics tools, or marketing automation platforms (e.g., Eloqua).

• Experience with prototyping, feature specification, or supporting experimentation initiatives.

• Understanding of the broader web development lifecycle.

 If you are detail-oriented, calm under pressure, comfortable reading technical documentation, and excited about improving digital experiences for millions of users—this role is for you.

#LI-KP1 #LI-Hybrid #associate

Benefits

• Supports work/family balance
• Time to recharge: Various leave policies to support all of life’s big moments

• Pension scheme: Attractive 401K rates in saving up for later years
• Centrally located: Located right in the heart of Shinagawa

• Hybrid work culture: Remote work arrangements that balance personal commitments and face/face time with co-workers from around the world
• Fuel your growth: Access to world-class learning platforms and development opportunities

Primary location

Additional locations

Time type