Digital Platforms & CMS Lead

Digital Platforms & CMS Lead

Location: Hybrid working with onsite presence at our Wimbledon Head Office required.

Salary: Permanent

Contract: Full Time

We have an exciting opportunity for Digital Platforms & CMS Lead to join our Brand & Communications team here at Domestic & General. The role is responsible for the ownership, governance, and structured evolution of the organisation’s corporate digital platforms, including website(s) and intranet.

The role ensures these platforms are secure, well-structured, operationally robust, and aligned with brand standards, enabling effective and consistent digital delivery across markets.

The role leads CMS governance, platform optimisation, and migration initiatives in partnership with Product and Technology teams.

The role maintains technical fluency to operate confidently within digital product environments but does not own engineering delivery or app integration development.

SEO ownership within this role focuses on technical hygiene and on-page implementation in collaboration with external specialist agencies.

Key Responsibilities:

Digital Platform Ownership & Governance 

• Own the corporate website(s) and intranet as governed digital platforms 

• Define and enforce CMS standards, workflows, permissions, and publishing controls 

• Act as the traffic light authority for CMS-based publishing and structural website changes 

• Maintain platform integrity, usability, and operational stability 

• Drive continuous improvement of CMS structure and publishing efficiency 

• Assess CMS capability against functional, scalability, and security requirements 

• Define future CMS needs in collaboration with Brand, Communications, Product, and Technology teams 

• Lead CMS selection, transition planning, and phased migration initiatives 

• Coordinate structured delivery in partnership with Product and Technology teams 

Digital Product Integration 

• Act as the primary interface between Brand & Communications and Digital Product teams 

• Translate structural and content requirements into technical specifications 

• Anticipate and manage platform integration dependencies 

• Ensure platforms meet security and compliance standards in collaboration with Technology and Cyber teams 

Enablement & Adoption 

• Develop CMS governance guidance, templates, and publishing standards 

• Train and support internal teams on structured publishing best practice 

• Enable campaign and communications teams to operate efficiently within defined platform framework 

SEO & Content Optimisation 

• Own technical SEO hygiene and on-page implementation across corporate web properties 

• Ensure metadata, tagging, internal linking, and structural standards are applied consistently 

• Partner with external SEO agencies to implement strategic recommendations 

• Monitor organic search health indicators and coordinate structural improvements where required 

Skills and experience required:

• Proven experience owning or governing CMS-driven digital platforms in complex organisations 

• Strong understanding of CMS architecture, workflows, permissions, and content governance 

• Technical fluency in web environments (APIs, integrations, authentication, front-end/back-end separation) 

• Advanced understanding of technical SEO principles (site structure, indexing, crawlability, schema, performance optimisation) 

• Experience implementing on-page SEO best practices, including keyword structuring, metadata optimisation, internal linking, and content formatting 

• Ability to guide content teams on SEO-aligned copywriting standards 

• Experience working closely with Product and Engineering teams 

• Understanding of UX, accessibility standards, and information architecture 

• Awareness of cyber security, data protection, and platform risk considerations 

We offer lots of great benefits! Some of which include: 

• Competitive salary and annual discretionary bonus

• 25 days annual leave plus bank/public holidays, as well as an annual option to buy up to 5 additional days of annual leave

• Training opportunities as well as clearly defined career progression

• Health cash plan – employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more.  Cover also includes unlimited access to a 24/7 virtual GP service

• Attractive company pension scheme

• Life assurance – employer funded cover of 4x basic salary

• Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services:

• Salary Finance – access to savings and borrowing through payroll

• Car Leasing – access to a carbon neutral salary sacrifice car leasing scheme, with an all-inclusive monthly cost covering all charge, taxes, insurance, repairs and maintenance on a range of brand-new vehicles

• Travel Loans – interest free loans to help spread the cost of annual travel tickets

• Cycle to Work – tax efficient bike and cycling equipment worth up to £1,000

• Health & Wellbeing – discounted gym membership, online virtual workout sessions, online culinary classes

• OnHand – Giving you the opportunity to be an Eco & Social volunteer via a handy app. Volunteer individually or in groups to get involved in Youth Mentoring, Food Poverty, Homelessness & Elderly help.

• Employee Assistance Programme – specialist advice and support on issues such as finance, relationships, illness and family issues

• Free Domestic & General protection plan – one free plan each year with access to discounted rates of up to 50% on additional plans, including referrals for family and friends

• Employee discounts – with a range of discounts for 100s of online and high street retailers

Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.

Please note that we have a thorough referencing process, which includes criminal record checks.

At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.