Digital Performance Specialist

Job Description:

Key responsibilities:

• Manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI.
• Analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract valuable insights and identify areas for improvement.
• Conduct thorough market research and competitor analysis to stay informed about industry trends and identify opportunities for strategic campaign optimization.
• Strategically assess campaign progress and make data-driven optimizations to ensure optimal results.
• Identify and capitalize on opportunities to increase campaign exposure and reach for new campaigns.
• Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across channels.

Requirements:

• At least 1 years within digital performance (search, display and social) responsible for delivering against performance targets.
• Strong experience and technical understanding of Performance Marketing / e-Commerce.
• Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
• Strong numerical skills and attention to detail.
• Fluent written and spoken English and Chinese is a must.
• Proficiency in Word, Excel and PowerPoint.
• Candidate with less experience will be consider as Digital Performance Executive.

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