Digital Performance Marketing Manager

Location: Copenhagen (hybrid flexibility, 3–4 days in office)
Company: Coach Solutions A/S
Industry: Maritime SaaS | Data & Sustainability | High-Impact Tech

Help us build the pipeline engine behind sustainable shipping.

At Coach Solutions, we build maritime software that helps global shipping companies sail smarter, greener, and more profitably. Now backed by Kongsberg Maritime, we’re entering a new growth phase – scaling our commercial engine, sharpening our market positioning, and building a predictable pipeline foundation for global impact.

We’re looking for a Digital Performance Marketing Manager who thrives in performance, precision, and experimentation – someone who loves turning data into growth, spend into pipeline, and marketing into measurable revenue impact.

Your impact

You’ll own the marketing engine end-to-end – planning, executing, optimising, and reporting on campaigns that generate qualified leads and build our pipeline.

Working closely with the CCO, Growth team, Customer Success, Product, and Development, you’ll ensure that our marketing activities are accountable, scalable, and directly tied to business outcomes. Your work will strengthen our inbound and outbound funnel, increase conversion rates, and build customer trust through clean attribution and transparent reporting.

You’ll be responsible for:

• Executing on our marketing strategy aligned with our objectives.

• Owning paid acquisition across key channels 

• Building structured campaign plans including segments, budgets, creative testing, and landing page priorities.

• Driving conversion rate optimization across landing pages, forms, lead flows, and key funnel steps.

• Ensuring tracking, UTMs, attribution, CRM integration, and dashboards are reliable and decision-ready.

• Partnering with Growth to improve lead quality, lead handling, and funnel conversion (MQL → SQL → opportunity).

• Owning the performance marketing budget and reporting ROI with clear learnings and next actions.

• Building and improving nurturing programs where relevant to increase conversion velocity.

• Turning insights into action: scaling what works, killing what doesn’t, continuously improving.

What makes this role exciting

• You’ll be a key builder of our commercial growth engine in a business with strong purpose and global relevance.

• You’ll operate closely aligned with the business – not doing “marketing for marketing’s sake.”

• You’ll have freedom to create structure, define standards, and improve systems while still executing hands-on.

• You’ll work in a product that actually delivers measurable customer outcomes (fuel savings, CO₂ reductions, operational performance).

• You’ll be part of a highly ambitious growth phase – backed by Kongsberg Maritime – with scale opportunities ahead.

Who you are

You’re business-savvy, commercially sharp, curious, and structured. You get energy from performance accountability and you’re confident working in a fast-moving environment where results matter.

You likely have experience as a: Digital Performance Marketing Manager, Performance Marketing Manager, Growth Marketing Manager, Paid Acquisition Lead, or Demand Generation Specialist.

And you:

• Have strong experience with paid acquisition, funnel optimisation, and conversion improvement –  driving measurable results through paid channels 

• Optimizing throughout the user journey from acquisition to conversion, and utilizing CRM data (HubSpot) for audience targeting and tracking

• Understand performance marketing economics (CAC, CPL, CPQL, payback, attribution, pipeline ROI).

• Know how to build clean tracking setups and can confidently collaborate with  RevOps/Sales Ops.

• Think in hypotheses, experiments, and measurable learning loops.

• Communicate clearly with stakeholders and proactively share insights and recommendations.

• Are hands-on, motivated by executing while strategic enough to build systems that scale.

What you’ll get

• A purpose-driven workplace at the intersection of tech, data, and sustainability.

• A commercial leadership team that cares about structure, clarity, and measurable performance.

• A close-knit team in Nordhavn, with colleagues in Copenhagen and globally.

• A workplace with an informal environment where we actually ike each other and help one another across the organisation.

• A flexible, informal culture where trust, humor, and psychological safety matter.

• A role with ownership, influence, and room to build – not just “run campaigns.”

• Support for learning, growth, and development initiatives.

About Coach Solutions A/S 

We’re a maritime software company headquartered in Copenhagen with offices in India, Singapore, and Greece. We’re fully owned by Norwegian Kongsberg Maritime and create solutions that help the shipping industry operate more efficiently and sustainably.

Ready to build growth with precision, pace, and commercial impact?

We’d love to meet you. Reach out and let’s build something meaningful together.

How to apply

Send your CV as soon as possible and no later than February 20th. We’ll interview candidates on a rolling basis. We look forward to meeting you – and perhaps welcoming you as the person who builds our performance engine into a predictable pipeline machine.