About Parento
Parento is the first provider for paid parental leave, distributing the first and only paid parental leave insurance and parental support program. Our holistic program enables companies to offer paid maternity and paternity leave to all employees.
Designed to support working parents while alleviating HR’s workload, Parento’s white glove leave concierge handles the complexities of leave management, payroll calculations, compliance, and claims, while providing emotional and parent coaching for employees. Our proprietary program boasts a 95% return-to-work rate and guides employees through the process before, during, and after leave to ensure a seamless re-onboarding.
Position Overview
This is an opportunity for a digital ads expert to drive significant growth, own impactful campaigns, and directly contribute to our continued success in a rapidly evolving market while working with a growing team. If you're passionate about leveraging data to fuel innovation and are eager to make a tangible difference, this role is for you.
Key Responsibilities
- Ideate, monitor, manage and update digital campaigns for paid search (specifically Google Ads) and paid social (Meta, LinkedIn, etc) and their performance and assets, including landing pages, ad creatives, and email sequences
- Work with the marketing team to write compelling ad copy and partner on creative assets
- Take full ownership of pacing, reporting, and performance for campaigns with thoughtful strategy and clear measurable objectives, set collaboratively by marketing and sales
- Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS or other set goals (e.g. brand awareness, etc)
- Strong understanding of the B2B sales cycle and experiencing scaling customer acquisition
- Proactively identify key trends, insights, and opportunities to maximize reach by platform
- Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, landing pages, website copy, and overall campaign efficacy
- Proactively bring new ideas and opportunities to the table for B2B growth
- Identify and evaluate new performance marketing tools and tech
Requirements
- 5+ years of experience in paid digital marketing, demand gen, or performance marketing (B2B preferred)
- Expert level knowledge of Google Ads ecosystem, Meta and LinkedIn ads and analytic and reporting tools
- Experience with B2B marketing, specifically targeting SMBs, required
- Analytical problem-solving to drive decisions, spot trends, provide recommendations, and act on them in real-time
- Strong attention to detail and ability to manage multiple projects at once
- A collaborative growth mindset, eager to work with different teams
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What We Do
Parento is the first and only paid parental leave insurance program, offering a white-glove solution to roll-out or expand paid parental leave affordably and easily. Designed to support working parents, our program mitigates the financial cost, risk, and management of paid parental leave for HR, payroll, and finance. To enhance the employee experience and successfully support working parents, Parento's program includes integrated, proactive one-on-one emotional and parent coaching.
Directly linked to increases in retention, workplace diversity, productivity, and parental emotional wellness, paid parental leave is becoming a deal breaker among today's family-first generation. Parento's holistic approach to paid parental leave enables companies to retain, attract, and promote working parents, especially working moms.
