The Role
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!
What you'll do:
- Identify short-term and long-term direction and resource needs to acquire both new users and driver leads for managing consistent business growth in both Paid and Organic perspectives
- Support the digital marketing team on product requests around new features and tracking enhancements
- Full funnel media strategy and digital performance marketing scope to the assigned markets
- Lead the assigned markets to drive alignment with local marketing teams on new user and driver acquisition including online and offline media strategy
- Plan, monitor & improve all acquisition efforts being run on various channels including paid social (like Meta, Tiktok etc), search, digital channels (like UAC etc), programmatic, and offline media
- Lead and supervise the performance media operation, to achieve weekly, monthly and quarterly target for user and driver acquisition
- Support local city marketing teams in different markets, to improve their digital marketing operation proficiency, and enhance campaign performance
- Build an efficient conversion of driver & user marketing funnel and deploy cross-channel campaigns.
- Explore, evaluate, experiment and nurture new channels and technologies to improve the acquisition performance
- Collaborate with and influence product and tech teams, to launch new product requests to enhance user onboarding experiments, or improve tracking and optimization
- Troubleshoot data and tracking-related issues to ensure robust and accurate end-to-end tracking
Supervise the team to support and oversee implementation of the digital marketing and acquisition team with below functions:
Tech, product and data:
What you'll need:
- 8+ years of experience in marketing with strong experience in performance marketing and managing large scale, outcome-based digital campaigns
- Candidates coming for paid media / digital agencies with hands-on experience in platform optimization and performance tracking
- Strong understanding of digital marketing technologies, digital advertising technology, and channel ecosystems
- Strong knowledge in AdTech and measurement: Adwords, Facebook Business Manager, Google Analytics, Appsflyer, Tableau, Supermetrics
- Strong understanding in programmatic partner
- Previous experience in working in a app-based company would be a plus
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
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The Company
What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
