Digital Performance Marketing Lead - Contract

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.

• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.

• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Digital Performance Marketing Lead

Duration: 6 Months (Contract)

Experience: 4 – 8 Years

Reports to: Regional Performance Marketing Director

The Mission

We are looking for a high-octane Digital Performance Marketing Lead to spearhead our paid media strategy for a critical 6-month project. We don’t just need someone to "run ads"; we need a growth architect who can navigate the full funnel, optimize for ROAS, and pivot faster than a social media algorithm.

Since this is a fixed-term sprint, we’re looking for a veteran—ideally from an agency background—who is used to high-pressure environments, diverse portfolios, and the "getting things done" mentality.

Key Responsibilities

• Your goal is simple: maximize efficiency and scale our digital footprint. You will:

• Strategy & Execution: Design and deploy multi-channel performance campaigns across Google Ads, Meta, LinkedIn, and TikTok.

• Budget Management: Oversee and optimize significant monthly spends, ensuring every dollar is fighting for a conversion.

• Funnel Optimization: Analyze the user journey from click to conversion, identifying bottlenecks and implementing A/B tests on landing pages and ad copy.

• Data-Driven Attribution: Own the tracking. You’ll manage GA4, GTM, and pixel integrations to ensure our data isn't just "there," but actually tells a story.

• Creative Collaboration: Brief the creative team on high-performing ad formats and iterate based on real-time performance data.

• Reporting: Deliver weekly and monthly "no-fluff" performance reports, focusing on CAC, LTV, and ROAS.

What You Bring to the Table

• Experience: 4–8 years in Performance Marketing. If you’ve survived (and thrived) in an agency environment, you’re exactly who we want.

• Technical Mastery: Deep-seated expertise in Google Search/Display, Meta Business Suite, and Programmatic buying.

• Analytical Mindset: You dream in spreadsheets. You can look at a data set and immediately see the narrative (and the leak in the funnel).

• The "Hybrid" Edge: You’re self-motivated enough to crush it from your home office but collaborative enough to make our in-office days high-value and productive.

• Platform Certifications: Valid certifications in Google Ads or Meta Blueprint are a major plus (but your track record matters more).

Critical KPIs for Success

During this 6-month project, your performance will be measured by:

Reduction in Blended CAC (Cost Per Acquisition).

Increase in ROAS (Return on Ad Spend) across core channels.

Scale: Successfully increasing spend while maintaining efficiency.

Reporting Accuracy: Establishing a clean, automated dashboard for project stakeholders.

Why Join This Project?

This isn't a "maintenance" role. You’ll be given the autonomy to test new theories, the budget to make an impact, and a team that values speed over bureaucracy. It’s a 6-month sprint to see what’s possible.

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.