About Us
At Karbon, we're building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India's fastest-growing businesses.
Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations.
Job Summary
We are hiring a Digital Performance Marketer – Meta (5–8 years) to own our paid acquisition engine across India. You will independently manage a monthly budget, driving qualified lead volume at target CPQL and building downstream sales pipeline.
Where You Can Create Impact
- Campaign Ownership: Scale Meta (FB/IG) Ads end-to-end with ₹20L+/month spend, hitting strict CPQL and pipeline targets.
- Account Architecture: Build structured prospecting, retargeting, and lookalike layers using a mix of Advantage+ and manual controls.
- Creative Testing: Lead a high-velocity engine producing 15–25 ad variants/month (UGC, founder-led, short-form video), directing designers and video producers.
- Lead Quality Loop: Collaborate with sales on form design, intent qualification, and spam control via weekly closed-loop CRM reviews.
- Tracking & CRO: Own Pixel, CAPI, offline conversion uploads, and value-based bidding; run continuous landing page A/B tests.
Requirements
Must Haves:
- 5–8 years in performance marketing, with 3+ years managing Meta Ads for B2B / SaaS / Fintech
- Proven experience managing ₹20L+/month budgets in the Indian market.
- Demonstrated ability to target SMB owners and finance ICPs without relying solely on job-title targeting.
- Hands-on expertise in Pixel, CAPI, server-side tracking, and offline conversions.
- Skilled in writing hooks, scripting, and executing structured creative sprints.
- Focus on pipeline value and CRM revenue attribution over top-of-funnel CPL.
Good to Haves:
- Exposure to the Indian SMB accounting or Tally ecosystem.
- Experience with Click-to-WhatsApp ads and lead-to-CRM automations.
- Secondary channel exposure (Google Ads / YouTube) and CRO tools (Webflow, Unbounce, Hotjar).
Benefits
Our Way of Life — The Karbon Values
- C – Collaborate to Win. We back each other and move with shared purpose—clients win when we win together.
- E – Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger.
- O – Own It End-to-End. No loose ends. We take full responsibility—from data collection to final compliance.
Perks & Benefits
- Upskilling Policy: Access to courses, tools, and continuous learning.
- Team Outings: Offsites and outings to celebrate wins and build camaraderie.
- Engagement Initiatives: Hackathons, open demos, game nights, and more.
- Flexible Work-from-Home: Up to 12 WFH days every 6 months.
- Menstrual WFH: Women employees can avail up to 3 WFH days per month.
- Mobility Benefits: Relocation support and travel allowances.
- Parental Support: Maternity, paternity, and adoption leave.
Skills Required
- 5-8 years of experience in performance marketing
- 3+ years managing Meta Ads for B2B, SaaS, or fintech companies
- Proven experience managing ₹20L+ monthly advertising budgets in the Indian market
- Experience targeting SMB owners and finance-related ideal customer profiles without relying solely on job-title targeting
- Hands-on expertise with Meta Pixel, Conversions API, server-side tracking, and offline conversions
- Ability to write advertising hooks, create scripts, and execute structured creative sprints
- Ability to optimize for pipeline value and CRM revenue attribution rather than top-of-funnel CPL
- Exposure to the Indian SMB accounting or Tally ecosystem
- Experience with Click-to-WhatsApp ads and lead-to-CRM automations
- Exposure to Google Ads and YouTube Ads
- Experience with CRO tools such as Webflow, Unbounce, or Hotjar
What We Do
Karbon Business is a B2B fintech company in India that provides corporate credit cards, vendor payment solutions, and cross-border payment services for businesses, exporters, and freelancers.
