The Role
Designs high-performing static creative for paid and organic social campaigns, primarily Meta and Instagram, along with email marketing assets. Partners with brand, growth, and lifecycle teams to translate briefs and performance data into on-brand concepts, A/B variants, and iterative improvements. Maintains brand consistency across platforms, tracks creative trends, manages multiple deadlines, and performs light video editing, animation, and content repurposing.
Summary Generated by Built In
Welcome to Fi.
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for a Digital & Performance Designer!
We're looking for someone to own the look, feel, and performance of our paid and organic social assets and email creative. You'll turn campaign briefs into scroll-stopping, on-brand static content across Meta and beyond, plus the visuals behind our email marketing program. This is a hands-on, high-output role for someone who knows great design has to convert, not just look good, and has the performance data to back it up.
What You'll Do:
- Design static creative for paid social campaigns (primarily Meta/Instagram, with potential expansion to TikTok, Pinterest, and other platforms), optimized to drive clicks, sales, and engagement
- Partner on the visual output for organic social channels, keeping content fresh, on-brand, and platform-native
- Design email marketing assets, campaign graphics, banners, product features, and promotional layouts, in collaboration with lifecycle/email marketing
- Partner closely with brand and growth teams to translate campaign goals, briefs, and performance data into new creative concepts and iterations
- Build and maintain a steady cadence of A/B creative variants (copy, layout, color, format) to support ongoing testing and optimization
- Maintain brand consistency across all social and email touchpoints while adapting creative to platform-specific best practices and specs
- Stay current on social and paid media creative trends, platform format changes, and competitor creative strategies
- Manage multiple projects and deadlines in a fast-paced, iterative marketing environment
- Handle light video editing: trimming, captions, simple animations, and repurposing existing footage to supplement static-first output
What You'll Bring:
- 3+ years of experience in digital design, with a portfolio showing paid and/or organic social creative and email design
- Proven experience designing performance-driven creative for Meta Ads (Facebook/Instagram), you know what stops the scroll and what drives action
- Strong static design skills: layout, typography, color, and composition for social and email formats
- Comfort working with performance data and creative testing frameworks; you can speak to what worked and why
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma; Canva familiarity a plus
- Light video editing/motion skills (Premiere Pro, After Effects, CapCut), not required to be an expert, but comfortable putting together simple edits
- Strong understanding of platform-specific creative specs and best practices (Meta, Instagram, TikTok, email)
- Excellent time management and the ability to juggle multiple briefs and deadlines at once
- A collaborative mindset, comfortable taking feedback from marketing, brand, and leadership stakeholders and iterating quickly
- Experience designing for a DTC or subscription/membership brand
- Comfortable using AI to generate and edit content
- Familiarity with pet, tech hardware, or wearables categories
- Basic motion graphics or animation skills
- Experience with email platforms (Klaviyo, Braze, Iterable) and/or Meta Ads Manager
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Skills Required
- 3+ years of experience in digital design
- Portfolio demonstrating paid or organic social creative and email design
- Experience designing performance-driven creative for Meta Ads
- Strong static design skills in layout, typography, color, and composition
- Ability to work with performance data and creative testing frameworks
- Proficiency in Adobe Creative Suite, Photoshop, Illustrator, and/or Figma
- Light video editing or motion skills using Premiere Pro, After Effects, or CapCut
- Understanding of platform-specific creative specifications and best practices
- Excellent time management and ability to manage multiple briefs and deadlines
- Collaborative mindset and ability to incorporate stakeholder feedback
- Experience designing for a DTC or subscription/membership brand
- Comfort using AI to generate and edit content
- Familiarity with pet, tech hardware, or wearables categories
- Basic motion graphics or animation skills
- Experience with Klaviyo, Braze, Iterable, and/or Meta Ads Manager
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Fi is rethinking the relationship between dogs and humans. We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space. Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
