The Digital Paid Media Specialist is responsible for implementing marketing campaigns in digital mediums by establishing objectives, reporting, and media plans. This position will partner and collaborate with other teams to build acquisition campaigns to drive omnichannel growth.
ESSENTIAL JOB FUNCTIONS
Participate in the day-to-day implementation and optimization of paid marketing activities across digital channels (PPC, display, pre-roll, etc).
Optimize campaigns to meet the needs and direction of the merchandise and marketing teams (based on seasonality, product sales, new product launches, etc.).
Implement additional supplier campaigns with vendor reimbursement dollars as appropriate (seasonally, new product launches, etc).
Use Google Analytics, and other available tools, to evaluate campaigns by providing regular reporting, analysis and recommendations.
Conduct ongoing keyword research and selection for pay-per-click campaigns and to maximize the effectiveness of campaigns.
Stay up to date on the latest digital trends, tools and best practices and share information with other members of the digital team.
Ensure all aspects of campaigns are properly tracked and trafficked.
Partner with the in-house creative team to generate creative assets as needed for digital campaigns.
Provide administrative support to the Marketing team in the areas of invoice processing, budget tracking, and phone coverage.
Assist with special department projects at the direction of the Marketing Manager, Director or Vice President.
All other duties as assigned.
SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES
Required:
High school diploma or equivalent
1-2 years of experience with and knowledge of online marketing and paid search advertising set-up and coordination (Google Ads, Google Analytics, etc.).
Excellent Microsoft Office skills
Excellent communication skills (verbal, written, and presentation)
Must present a professional company image and positive attitude.
Self-motivated and creative.
Comfortable in a TEAM-oriented work environment.
Desired:
Bachelor’s degree in marketing, communications or business.
Experience and knowledge of online/digital marketing.
Automotive knowledge desired.
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
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Competitive Wages & Paid Time Off
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Stock Purchase Plan & 401k with Employer Contributions Starting Day One
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Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
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Team Member Health/Wellbeing Programs
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Tuition Educational Assistance Programs
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Opportunities for Career Growth
O’Reilly Auto Parts is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations: Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
O’Reilly Auto Parts Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about O’Reilly Auto Parts and has not been reviewed or approved by O’Reilly Auto Parts.
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Equity Value & Accessibility — Equity-style upside is strengthened by an Employee Stock Purchase Plan that allows eligible full-time team members to buy ORLY shares via payroll deductions at a discount, improving access to ownership. This creates a tangible wealth-building lever that is positioned as stronger than many retail peers’ stock purchase offerings.
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Inclusive Benefits Coverage — Retirement access is broadened because both part-time and full-time team members are immediately eligible to enroll in the 401(k). Whole-person support also extends beyond full-time staff through O’Care Solutions, which is described as available to full- and part-time team members at no cost.
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Wellbeing & Lifestyle Benefits — Wellness and support benefits are expanded through the Live Life Well program, which can reduce medical premium share when specific health criteria are met. O’Care Solutions adds lifestyle and wellbeing coverage through counseling and practical supports like legal/financial consults and caregiving resources.
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What We Do
O’Reilly Auto Parts started as a single store and has grown into a leading retailer in the automotive aftermarket industry with more than 6,100 locations and counting. With more than 94,000 team members, O’Reilly has expanded into 48 states, Puerto Rico, Mexico, and Canada. O’Reilly, headquartered in Springfield, Missouri, has a deep commitment to serving our customers, community, and our team members. Our culture values make O’Reilly the best place to work and grow! Whether you're interested in running a local store, managing a distribution center, or climbing the corporate ladder, O’Reilly has a career path in which you can truly thrive. Find out what it means to Live Green at our Fortune 500 Company and come work at the O! Mission: O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.
