The Role
The Digital Optimization Manager develops and executes strategies enhancing website performance and conversions, overseeing A/B testing and collaborating with marketing teams for optimal digital campaigns.
Summary Generated by Built In
The Digital Optimization Manager is a hands-on, data-driven strategist responsible for both developing and executing digital optimization initiatives that drive measurable business outcomes. As an individual contributor, this role requires a blend of analytical expertise, growth marketing mindset, and executional excellence to improve website performance, enhance inbound funnels, and increase conversion rates.
The ideal candidate thrives in both marketing strategy and execution, managing optimization projects from ideation to technical implementation while collaborating cross-functionally with marketing and other key business partners. A deep understanding of marketing technology platforms, web technologies and content management systems, A/B testing, reporting frameworks, and analytics is essential for success in this role.
What you will be doing:
- Digital Strategy & Optimization:
- Develop and execute data-driven strategies to enhance website performance, streamline inbound funnels, and optimize content for engagement and conversion.
- Implement a structured testing and reporting framework to track and refine digital experiences for continuous performance improvement.
- Conversion Rate & Performance Optimization:
- Lead A/B testing and analyze digital performance metrics using tools like Google Analytics and other data platforms.
- Establish clear goals, KPIs, and reporting structures to measure and optimize digital performance, ensuring maximum ROI.
- Customer Journey Optimization:
- Map customer and prospect journeys to identify and eliminate friction points, improving landing pages and digital touchpoints for higher conversions.
- Digital Marketing & Growth Strategy:
- Collaborate with marketing teams to optimize digital campaigns and lead generation efforts through data-driven decision-making.
- Align digital optimization efforts with broader inbound marketing and lead nurturing strategies to drive acquisition, engagement, and retention.
What experience and skills we need you to have:
- 5+ years of experience in digital marketing, design, and website optimization
- Proven experience owning a visual brand and digital experience within B2B SaaS
- Strong understanding of growth marketing, lead generation, and inbound marketing strategies for enhancing acquisition, retention, and engagement.
- Experience with performance optimization techniques for websites, including content optimization, user journey mapping, and funnel improvements.
- Experience use of design tools, web technologies and content management systems
- Expertise in analyzing data using tools like Google Analytics and implementing A/B testing to drive conversion optimization and ROI.
- Strong project management skills with experience using tools like Asana to track and manage digital initiatives.
- Strong Salesforce and Hubspot experience. Proven experience working well and being an influencer in cross-functional teams
- In-depth knowledge of HTML, CSS, and CMS platforms (WordPress - Divi specifically)
- Strong written and verbal communication skills
Benefits:
- Flexible PTO (including 11 holidays and your birthday off)
- 401(k) plan with employer matching
- Great health benefits with multiple plan option
- Option to choose between in office, fully remote, or a hybrid work environment for all employees
- Sabbatical program (4 weeks after 5 years of service)
- Casual dress environment (when in office)
- Catered lunches every Tuesday and Thursday
- Signing stipend for a work-from-home setup
- Free gym membership at our office
- Annual employee development program stipend of $2,000 for each employee
- Parental Leave Benefits
- Fertility/Adoption Assistance
- Annual tutoring stipend for your children
- Mentorship program available immediately
- Regular team outings
- Advancement opportunities based on results, not politics
- Culture that emphasizes inclusiveness driven by our REDI Committee
About Us
FinQuery is revolutionizing accounting automation and contract management. As the only provider offering a single platform for complete visibility into lease and vendor contracts, we empower organizations with unprecedented control over their top spending categories. Our award-winning AI-driven software helps over 8,000 organizations worldwide minimize risk, boost efficiency, and reduce costs. Join us as we redefine how businesses manage their finances.
FinQuery is an equal opportunity employer to all persons, free from restrictions and prejudice based upon race, color, creed, religion, sex, domestic relationship status, parental status, family status, sexual orientation, national origin, gender identity, age, and disability status. FinQuery maintains a drug-free workplace.
Top Skills
Asana
CSS
Divi
Google Analytics
HTML
Hubspot
Salesforce
Wordpress
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The Company
What We Do
We're FinQuery, and we're here to help you manage your finances in a whole new way.
More than 36,000 professionals rely on FinQuery to make better business and financial decisions for their largest areas of spend - leases, software subscriptions, and financial contracts - something no other provider offers in the market. Our award-winning AI-powered software helps businesses minimize risk, increase efficiency, and reduce costs.
And what makes it truly intelligent? We let you do it all on one platform.
FinQuery gives you the power of total visibility, so that Finance and Accounting can simplify accounting, forecast accurately, and budget confidently. And the IT department can clearly see and manage the company’s software stack with actionable insights, smart automation, and helpful tools.
You’ll see the most where you’re spending the most.
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